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the media radio annual digital

14 Commercial Stations Contact information ACTING CEO: Jimmy Matthews, SABC STATION MANAGER: Brendan Ficks • brendan@goodhopefm.co.za PROGRAMME MANAGER: Gerard Muller gerard@goodhopefm.co.za STATION PHONE: (021) 430-8276 ADVERTISING ENQUIRIES: Mark Norgarb mark@goodhopefm.co.za • (011) 714-7640 MEDIA ENQUIRIES: Meegan Kieffer • meegan@goodhopefm.co.za Station information CORE AUDIENCE: 22-32 year olds, LSM 6-9 TYPICAL LISTENER: Aspirational young adults in the Cape who want to be at the centre of the things that interest and inspire them, and who want to be connected to Cape Town as the place where it’s all happening. BROADCASTING AREA: Cape Town metropolitan, Boland, Overberg, West Coast (up to Saldanha Bay), Riversdale and Plettenberg Bay TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 650 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 616 000 AD SPEND (NIELSEN, March 2015 – February 2016): R35.8 million ADVERTISING POLICY: A minimum of 80% of the language in the ad must be English. MAJOR STATION EVENTS: Good Hope FM Birthday (July 2016), Ready D Live on Stage (July, September and November); Kinky Afro Party (December 2016), Good Hope FM Party Cruise (January 2017) MAIN COMPETITORS: Heart FM, KFM, community radio and internet radio STATION’S UNIQUE SELLING POINT: An iconic Cape Town brand. The age group 15 to 34 represents 62% of the listeners, and LSM 8–10 represents 49% of the listenership. BROADCAST LANGUAGE: English FORMAT: Good Hope FM is a leading music-focused, interactive, lifestyle-orientated radio station with a contemporary hit radio format that provides a music mix of R&B, pop, dance, ballads and old school. MOST POPULAR SHOW: Good Hope FM Breakfast Show with Nigel Pierce COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R3 210 MATERIAL REQUIREMENTS: MP2 DIGITAL AND SOCIAL MEDIA REACH: Website: goodhopefm.co.za Nigel Pierce Contact information ACTING CEO: Jimmy Matthews, SABC STATION MANAGER: Justine Cullinan • justine@5fm.co.za PROGRAMME MANAGER: Grant Nash • grant@5fm.co.za GROUP SALES MANAGER: Gilda De Araujo • dearaujogm@sabc.co.za STATION PHONE: (011) 714-2905 ADVERTISING ENQUIRIES: Kim Sears • kimsears@5fm.co.za (011) 714-2905 MARKETING MANAGER: Liesl Hefkie • Liesl@safm.co.za MEDIA ENQUIRIES: Gilda van Schalkwyk • gilda@5fm.co.za Station information CORE AUDIENCE: 16-34 year olds, LSM 7-10 TYPICAL LISTENER: Youthful South Africans BROADCASTING AREA: National TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 1.727 million TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 1.817 million AD SPEND (NIELSEN, March 2015 – February 2016): 248.1 million ADVERTISING POLICY: 12 minutes of ads per hour MAJOR STATION EVENTS: Love Sucks, Joburg Live Loud, Small Town Live Loud, Summer Campaign and New Year’s Eve MAIN COMPETITORS: East Coast Radio, Jacaranda, Kaya, 947, YFM, KFM and Heart STATION’S UNIQUE SELLING POINT: 24-hour personality-driven station, pioneering, first to market, leader in digital platforms with website, social media and a mobile app. BROADCAST LANGUAGE: English FORMAT: Top 40 contemporary hit radio MOST POPULAR SHOW: Fresh at 5 with DJ Fresh, 5am-8am, Carmen Reddy, Sol Phenduka, Duran Collett COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: From R7 860 to R17 400 MATERIAL REQUIREMENTS: MP2 DIGITAL AND SOCIAL MEDIA REACH: Facebook: 311 086 followers Twitter: 827 000 followers Instagram: 44 100 followers Website: 5fm.co.za Fresh at 5


the media radio annual digital
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