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the media radio annual digital

16 Commercial Stations Contact information ACTING STATION MANAGER: Norman Kgaphola PROGRAMME MANAGER: Javulani Nkolele STATION PHONE: (015) 590-0900 ADVERTISING ENQUIRIES: Khutso Kekana khutsok@capricornfm.co.za MEDIA ENQUIRIES: Rebecca Thongoane rebeccat@capricornfm.co.za Station information CORE AUDIENCE: 25-35 years old, LSM 4-8, Limpopo TYPICAL LISTENER: Mature, premium and aspirational BROADCASTING AREA: Limpopo province TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 1.225 million TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 788 000 AD SPEND (NIELSEN, March 2014 – February 2015): R110.579 million ADVERTISING POLICY: Five advertising breaks per hour with ads of 30 and 45 seconds. MAIN COMPETITORS: Phalaphala FM, Munghana Lonene and Thobela FM STATION’S UNIQUE SELLING POINT: Capricorn FM is the only commercial radio station that covers the entire Limpopo province. BROADCAST LANGUAGE: 70% English; 30% Xitsonga, Tshivenda and Sepedi FORMAT: This is a music radio station, which plays local and international R&B, soul and house, but moves are afoot to change the sound of the station. MOST POPULAR SHOW: Capricorn FM Breakfast with Nduduzo Mathambo and Mpho Mashita, Capricorn FM Drive Show with Maxwell Modiba and Thato Tseke and Capricorn FM Talk with Thabiso Kotane COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R2 910 MATERIAL REQUIREMENTS: MP3 via email DIGITAL AND SOCIAL MEDIA REACH: Facebook: 4 031 000 likes Twitter: 42.2K followers Instagram: 1 023K followers Website: capricornfm.co.za, 10 033 monthly visits Contact information CEO: Terry Volkwyn STATION MANAGER: Colleen Louw • colleen@primedia.co.za PROGRAMME MANAGER: Tessa van Staden • tessavs@primedia.co.za BRAND QUERIES: Whelan Bester • whelanb@primedia.co.za STATION PHONE: (021) 446-4700 ADVERTISING ENQUIRIES: Malani van Huyssteen malani@primedia.co.za MEDIA ENQUIRIES: Tamara Metrowich • tamaram@primedia.co.za Station information CORE AUDIENCE: LSM 7-10, Cape Town, age 35+ TYPICAL LISTENER: CapeTalk’s listeners are among the most influential in the Western Cape. They are entrepreneurial, qualified and mobile. TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, November 2015): 100 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 86 000 AD SPEND (NIELSEN, February 2015 – January 2016): R118.87 million ADVERTISING POLICY: Tailor-made radio, digital and content solutions MAJOR STATION EVENTS: Moonstruck Summer Beach Concert with Discovery (February 2016) MAIN COMPETITOR: SAfm and any interactive media. UNIQUE SELLING POINT: CapeTalk facilitates insightful perspectives around essential local content. The station is hyper-local, focusing on matters that are important to their clearly defined, high-end listeners. BROADCAST LANGUAGE: English FORMAT: CapeTalk converses openly with the Western Cape’s premium market about things that matter. MOST POPULAR SHOW: The Breakfast Show presented by Kieno Kammies COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R4 119 MATERIAL REQUIREMENTS: High-quality MP3 or WAV files DIGITAL AND SOCIAL MEDIA REACH: Facebook: 10 959 likes Twitter: 138 835 followers Website: capetalk.co.za, 142 617 and ewn.co.za, 1 464 050 monthly users Kieno Kammies Capricorn FM Breakfast team


the media radio annual digital
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