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the media radio annual digital

Contact information GENERAL MANAGER: Kevin Fine • kevin@jacarandafm.com PROGRAMME MANAGER: Gavin Meiring • gavin@jacarandafm.com MARKETING MANAGER: Minisha Patel • minishap@jacarandafm.com COMMERCIAL MANAGER: Jane Ruinard • janer@jacarandafm.com STATION PHONE: (011) 063-5700 / (011) 063-5800 DIRECT SALES MANAGER: Melodie Cohen melody@mediamark.co.za MEDIA ENQUIRIES: Kabelo Ngobese • kabelon@jacarandafm.com Station information CORE AUDIENCE: LSM 7-10, 25-49 years old, female skewed TYPICAL LISTENER: 34-year-old employed female with high disposable income who enjoys fun, family, music and entertainment BROADCASTING AREA: Gauteng, Mpumalanga, North West and Limpopo TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 1.904 million TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 2.024 million MAJOR STATION EVENTS: Discovery Jacaranda FM Spring Walk, Standard Bank brings you Jacaranda FM GIBS Business Breakfast, Sisters with Blisters and Jacaranda FM Carols by Candlelight MAIN COMPETITORS: Metro FM, Kaya FM and 947 STATION’S UNIQUE SELLING POINT: Jacaranda FM has a large footprint, broadcasting to four provinces in English and Afrikaans. The station offers an extensive variety of music from the ’80s, ’90s and now, especially between 9am-4pm BROADCAST LANGUAGE: English and Afrikaans FORMAT: Music MOST POPULAR SHOW: The Complimentary Breakfast with Rian van Heerden, weekdays, 6am-9am COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R18 870 (excluding VAT) for a recorded advertisement and R30 192 for a 30-second, live read DIGITAL AND SOCIAL MEDIA REACH: Facebook: 252 175 likes Twitter: 188 867 followers Instagram: 4 218 followers Website: jacarandafm.co.za, 3 376 million unique visitors between February 2015 and February 2016 Contact information CEO: Terry Volkwyn STATION MANAGER: Colleen Louw • colleen@primedia.co.za PROGRAMME MANAGER: Stephen Werner • stevew@kfm.co.za BRAND QUERIES: Whelan Bester • whelanb@primedia.co.za STATION PHONE: (021) 446-4700 ADVERTISING ENQUIRIES: Malani van Huyssteen malani@primedia.co.za MEDIA ENQUIRIES: Tamara Metrowich • tamaram@primedia.co.za Station information CORE AUDIENCE: LSM 6-10, Western Cape, age 25 to 49 TYPICAL LISTENER: KFM listeners take every opportunity to maximise on the experiences available to them. They enjoy a tech lifestyle and are very active on social media. BROADCAST AREA: Western Cape TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, November 2015): 785 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 810 000 AD SPEND (NIELSEN, February 2015 – January 2016): R446.43 million ADVERTISING POLICY: Tailor-made radio, digital and content solutions MAJOR STATION EVENTS: The KFM Big Chill (November 2016), The OUTsurance KFM Gun Run (October 2016) MAIN COMPETITORS: Heart 104.9FM and Good Hope FM UNIQUE SELLING POINT: Music radio with a strong community connection. The station is hyper-local, focusing on matters that are important to its audience while inspiring them to live life to the full. BROADCAST LANGUAGE: English and Afrikaans FORMAT: KFM is an adult contemporary music station playing a mix of current and past hits. MOST POPULAR SHOW: KFM Breakfast with Ryan O’Connor COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R13 334 MATERIAL REQUIREMENTS: High-quality MP3 or WAV files DIGITAL AND SOCIAL MEDIA REACH: Facebook: 234 517 likes Twitter: 228 538 followers Website: kfm.co.za, 42 054 and ewn.co.za, 1 464 050 monthly users Ryan O'Connor Commercial Stations 17 Rian van Heerden, Bridget Masinga and Martin Bester


the media radio annual digital
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