Page 22

the media radio annual digital

20 Commercial Stations Contact information CEO: Terry Volkwyn STATION MANAGER: Ravi Naidoo • ravi@947.co.za PROGRAMME MANAGER: Amy Rusike • amyr@primedia.co.za BRAND MANAGER: Alexia Poulos • alexiap@primedia.co.za STATION PHONE: (011) 506-3200 ADVERTISING ENQUIRIES: Malani van Huyssteen malani@primedia.co.za MEDIA ENQUIRIES: Pippa Rowles • pippar@primedia.co.za Station information CORE AUDIENCE: LSM 7-10, Gauteng, ages 25 to 49 TYPICAL LISTENER: Bold and sassy, the 947 audience is upwardly mobile, increasingly black and unashamedly comfortable in their own skin. They are ambitious, playful and cosmopolitan, able to embrace other influences and cultures while staying true to who they are. BROADCAST AREA: Gauteng and surrounding areas TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, November 2015): 1.232 million TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 1.209 million AD SPEND (NIELSEN, February 2015 – January 2016): R728.14 million MAJOR STATION EVENTS: 947 Cycle Challenge MAIN COMPETITORS: Any interactive forms of media UNIQUE SELLING POINT: 947 is plugged into Joburg and makes authentic connections with an audience that is upwardly mobile, urban and influential. BROADCAST LANGUAGE: English FORMAT: 947 reflects the diversity and pace of Joburg through hot adult contemporary music, big personalities and converged campaigns that excite the audience and get the city talking. MOST POPULAR SHOW: The Breakfast Xpress presented by Darren Simpson COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R22 348 MATERIAL REQUIREMENTS: High quality MP3 or WAV files DIGITAL AND SOCIAL MEDIA REACH: Facebook: 379 430 likes Twitter: 210 985 followers Website: 947.co.za, 75 674 and ewn.co.za, 146 4050 monthly users Contact information CEO: Terry Volkwyn STATION MANAGER: Pheladi Gwangwa • pheladi@702.co.za PROGRAMME MANAGER: Alastair Teeling-Smith • alastairt@702.co.za and Mzo Jojwana • mzo@702.co.za BRAND MANAGER: Alexia Poulos • alexiap@primedia.co.za STATION PHONE: (011) 506-3200 ADVERTISING ENQUIRIES: Malani van Huyssteen malani@primedia.co.za MEDIA ENQUIRIES: Pippa Rowles • pippar@primedia.co.za Station information Darren Simpson CORE AUDIENCE: LSM 7-10, Gauteng, age 35+ TYPICAL LISTENER: 702 listeners are future-driven doers who are purposeful in their vision to make a positive contribution to South Africa. Predominantly black, this audience doesn’t straddle cultures – they redefine society. BROADCAST AREA: Gauteng and surrounding areas TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, November 2015): 931 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 979 000 AD SPEND (NIELSEN, February 2015 – January 2016): R450.04 million ADVERTISING POLICY: Tailor-made radio, digital and content solutions MAJOR STATION EVENTS: Brain of 702 with Dis-Chem (February 2016), 702 Walk the Talk (July 2016) MAIN COMPETITORS: Other interactive forms of media. UNIQUE SELLING POINT: The station gives a platform to an audience of opinionated influencers to state their case, to challenge and be challenged and to make a meaningful impact on the South African narrative. BROADCAST LANGUAGE: English FORMAT: 702 is a platform for spirited conversations, both on-air and in the digital space. MOST POPULAR SHOW: The John Robbie Breakfast show COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R11 887 MATERIAL REQUIREMENTS: High quality MP3 or WAV files DIGITAL AND SOCIAL MEDIA REACH: Facebook: 153 331likes Twitter: 392 722 followers Website: 702.co.za, 232 434 and ewn.co.za, 1 464 050 monthly users John Robbie


the media radio annual digital
To see the actual publication please follow the link above