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the media radio annual digital

22 Commercial Stations Contact information STATION MANAGER: Boni Mchunu • boni@ecr.co.za PROGRAMME MANAGER: Zane Derbyshire • zaned@ecr.co.za GROUP SALES MANAGER: Cheryl Wheeler • cheryl@ecr.co.za STATION PHONE: (031) 570-9495 ADVERTISING ENQUIRIES: Brigitte Sierra-Petrick• brigitte@ecr.co.za MEDIA ENQUIRIES: Anisa Ussuph • anisa@ecr.co.za Station information CORE AUDIENCE: Listeners in KwaZulu-Natal from all race groups, male and female, age 25-49, LSM 6-10 TYPICAL LISTENER: Black female, about 35 years old from KwaZulu- Natal, LSM 7-10 BROADCASTING AREA: KwaZulu-Natal TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 1.704 million TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 1.521 million AD SPEND (NIELSEN, February 2015 – January 2016): R545 million ADVERTISING POLICY: 12 minutes an hour MAJOR STATION EVENTS: In 2016, the Engen East Coast Radio Beach Festival (June) ,The East Coast Radio House and Garden Show (June), the East Coast Radio Women’s Breakfast (August), East Coast Radio’s Durban Day (September), East Coast Radio’s Flip Flop Friday (September), East Coast Radio’s Toy Story with Game (October to December) and the East Coast Radio December Beach Festival. In 2017, there will be the East Coast Radio GIBS Business Breakfast (March), Connecting Africa (April) and the East Coast Radio Big Walk (May) MAIN COMPETITORS: Metro FM, Gagasi FM and Ukhozi FM STATION'S UNIQUE SELLING POINT: East Coast Radio offers innovative multimedia solutions to KwaZulu-Natal clients while providing worldclass entertainment to the province. BROADCAST LANGUAGE: English FORMAT: Hot adult contemporary MOST POPULAR SHOW: East Coast Breakfast with Darren Maule COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R15 840 MATERIAL REQUIREMENTS: WAV files DIGITAL AND SOCIAL MEDIA REACH: Facebook:184 358 likes Twitter: 266 000 followers Instagram: 7 876 followers Website: ecr.co.za, 1.7 million unique users per month Contact information MANAGING DIRECTOR: Greg Maloka STATION COO: Linda Reddy • linda@kayafm.co.za PROGRAMME MANAGER: Neil Johnson • neil@kayafm.co.za NATIONAL SALES: Mediamark (011) 235-7600 STATION PHONE: (011) 634-9500 ADVERTISING ENQUIRIES: sales@kayafm.co.za MEDIA ENQUIRIES: pr@kayafm.co.za Station information CORE AUDIENCE: The Afropolitan, black middle class, LSM 6-10, between ages 25-40 is 64% of our market TYPICAL LISTENER: Gauteng-based, 37 years old, 53% male, 47% female BROADCASTING AREA: Gauteng TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 1.471 million TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 1.832 million AD SPEND (NIELSEN, March 2015 – February 2016): R262, 308, 656 ADVERTISING POLICY: The station has three spot breaks per hour Monday to Friday. On Friday evenings and the weekend, there are two ad breaks per hour, each one four minutes long. MAJOR STATION EVENTS: Kaya FM Cape Town Jazz Festival Listener Tour, Kaya FM Wine & Malt Whisky Affair, Kaya FM 67KM Relay for Mandela Day, Kaya FM Live & Unplugged Music Sessions, Kaya Cares Initiatives ,Kaya FM Mother’s Day Concert at the Zoo, The Kaya FM Birthday and The Dance Ritual with Louis Vega MAIN COMPETITORS: Metro, Motsweding, Lesedi, 702, SAfm, Highveld, Jacaranda, Power FM and YFM STATION’S UNIQUE SELLING POINT: Kaya FM is the home of the Afropolitan: discerning, black middle-class listeners. BROADCAST LANGUAGE: English FORMAT: 60% music, with a clear positioning of soul and jazz, and 40% talk about business and current affairs MOST POPULAR SHOW: 180 With Bob COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R10 420 MATERIAL REQUIREMENTS: WAV Files or MP2 Format DIGITAL AND SOCIAL MEDIA REACH: Facebook: 107 138 likes Twitter: 130 491 followers Instagram: 12 420 followers YouTube: 15 035 subscribers Website: kayafm.co.za East Coast Breakfast with Darren Maule 180 with Bob Breakfast Show


the media radio annual digital
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