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the media radio annual digital

Commercial Stations 23 www.themediaonline.co.za Contact information STATION MANAGER: Sibongile Mtyali • mtyalirts@sabc.co.za PROGRAMME MANAGER: Anthony Soglo • tony@metrofm.co.za MARKETING MANAGER: Christinah Mazibuko mazibukocz@sabc.co.za STATION PHONE: (011) 714-3485 ADVERTISING ENQUIRIES: Nthabeleng Nhlapo nthabeleng@metrofm.co.za MEDIA ENQUIRIES: Christinah Mazibuko • (011) 714-3033 Station information CORE AUDIENCE: 25-49 years old, LSM 6+ TYPICAL LISTENERS: Young adults, mainly urban blacks across all provinces in South Africa. Our listeners are high achievers who are affluent, lifestyle-driven and confident BROADCASTING AREA: Gauteng (Johannesburg and Pretoria); KwaZulu-Natal (Durban, Durban North, Eshowe and Nongoma); Mpumalanga (Middelburg); Northern Province (Potgietersrus); Western Cape (Sea Point, Table Mountain and Tygerberg); Eastern Cape (East London, Parsons Hill and Port Elizabeth) and Free State (Bloemfontein) TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, November 2015): 6.613 million TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 6.856 million AD SPEND (NIELSEN,March 2015 – February 2016): R579.8 million MAJOR STATION EVENTS: Metro FM Walk For Freedom, Durban July, Birthday Celebration,15th Metro FM Music Awards, Metro FM Heatwave MAIN COMPETITORS: Kaya FM, Jacaranda FM, YFM, 947, Gagasi, East Coast, KFM, Heart, Algoa FM, OFM, Capricorn FM, RISE fm STATION’S UNIQUE SELLING POINT: Metro FM is the largest national commercial radio station, offering local and international music, entertainment and lifestyle. BROADCAST LANGUAGE: English FORMAT: Music station MOST POPULAR PROGRAMME: The First Avenue, 5am – 8am COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: Between R3 450 and R21 600 MATERIAL REQUIREMENTS: MP3 and WAV DIGITAL AND SOCIAL MEDIA REACH: Website: metrofm.co.za Contact information CEO: Gary Stroebel • gary@centralmediagroup.co.za GENERAL MANAGER: Nick Efstathiou • nick@ofm.co.za SALES MANAGER: Rene Koen • rene@ofm.co.za STATION PHONE: (051) 505-0900 ADVERTISING ENQUIRIES: Jenny Ghoos • jenny@unitedstations.co.za MEDIA ENQUIRIES: Nick Efstathiou • nick@ofm.co.za Station information CORE AUDIENCE: 25 to 49 years old, LSM 7-10 TYPICAL LISTENER: Average age of 37, typically female, lifestyleoriented, enjoys family time, loyal and aspirational BROADCASTING AREA: Free State, Northern Cape, North West and southern Gauteng TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 414 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 381 000 AD SPEND (NIELSEN, March 2015 – February 2016): R250 million ADVERTISING POLICY: 11 minutes per hour MAJOR STATION EVENTS: OFM Music Awards, Free State Arts Festival, Gariep Arts Festival, Cherry Festival, The Golf Experience, Sound of your life in concert, Carols by Candlelight, Big Walk, Colour Run MAIN COMPETITORS: All media and radio STATION’S UNIQUE SELLING POINT: OFM is central South Africa’s only commercial radio station, broadcasting to an influential, educated and wealthy audience. BROADCAST LANGUAGE: English and Afrikaans FORMAT: Adult contemporary hits from the ‘80s, ‘90s, ‘00s and now. MOST POPULAR SHOW: The Big Breakfast with Martin van der Merwe COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R4 500 MATERIAL REQUIREMENTS: WAV or MP3 DIGITAL AND SOCIAL MEDIA REACH: (April – end March 2016) Facebook: 87 799 likes Twitter: 36 234 followers Website: ofm.co.za, 1 117 179 users per month Duncan Bayne, Martin van der Merwe and Success Lekabe The First Avenue


the media radio annual digital
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