KAYAFM95.9 “AFROPOLITANS HAVE A FAIR UNDERSTANDING OF THEIR ROOTING... DRIVEN BY A DESIRE FOR REAL INTERACTIONS THAT GO BEYOND MATERIALISM AND SUPERFICIALITY.” Kaya FM 95.9 reflects the lives of Afropolitan, urban listeners between the ages of 25 and 49, living in Gauteng. With a growing average listenership of 1.8 million per week, Kaya is Gauteng’s biggest regional station. As the home of the Afropolitan, Kaya FM presents a rich mix of music, news, sport and talk-driven content. The number one regional radio station in Gauteng, it continues to grow within the province, and is ranked eighth nationally. Kaya FM consistently supports the growth of the local music industry by supporting and unearthing new and established acts through Unplugged sessions and music Home of the Afropolitan partnerships, including Bassline, the Africa Day Concert and International Jazz Day in South Africa. Our listeners are ‘Afropolitans’ with a global viewpoint and an African perspective. Music is an essential part of the Afropolitan, and Kaya FM presents a diverse content offering for the mature, sophisticated and socially conscious individual. The brand has grown and diversified its lifestyle offering to beyond FM, with a calendar of events that include the April in the Alps Ski Trip, the Kaya FM Cape Town Jazz Festival Listener Tour and the Kaya FM Wine & Malt Whisky Affair. Additionally, Kaya FM has formed strategic partnerships within the arts. The Afropolitan represents a discerning individual. Afropolitans have a fair understanding of their rooting and therefore a balanced perception of the future. They are driven by a desire for real interactions that go beyond materialism and superficiality. In their daily lives, Afropolitans’ lifestyles and choices are governed by the distinct but interchangeable communities in which they live. Kaya FM 95.9 – as a brand – understands the modern family and speaks to their needs from a communication and content-driven point of view.
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