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the media radio annual digital

26 Commercial Stations Contact information STATION MANAGER: Puleng Thulo • thulopj@sabc.co.za PROGRAMME MANAGER: Doug Anderson • doug@radio2000.co.za STATION PHONE: (011) 714-4085 ADVERTISING ENQUIRIES: Camillus Fourie • fouriecr@sabc.co.za MEDIA ENQUIRIES: Natalie Frank • natalief@radio2000.co.za Station information CORE AUDIENCE: Primary: 35-55 years old, LSM 7-10, secondary: 25-34 years old, LSM 5-6, male and female, all races TYPICAL LISTENER: The Radio 2000 listener has a tertiary degree, loves to be kept informed on breaking news and issues of national importance and wants to engage in adult debates. They enjoy adult contemporary music and appreciate hits from the ‘70s, ‘80s and ‘90s that fills them with nostalgia, taking them back to those important moments of their lives. South Africa is a sports-crazy nation and listeners also tune in for live broadcasts of the most popular spectator sports of soccer, rugby and cricket. BROADCASTING AREA: The only national adult contemporary radio station with a massive footprint TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 842 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 907 000 AD SPEND (NIELSEN, March 2015 – February 2016): 17.5 million ADVERTISING POLICY: 30-second ad, depending on the number of spots per hour MAJOR STATION EVENTS: Loliwe Train and Durban July, Mandela Day Feed the Homeless, Divas Concert, Summer Campaign Beach Festival MAIN COMPETITORS: Jacaranda FM, Algoa, 947, ECR, KFM, Kaya FM, Hot FM, Mix FM STATION’S UNIQUE SELLING POINT: Radio 2000 is the only national radio station with a massive footprint that plays music from the ‘70s, ‘80s and ‘90s to current hits, and broadcasts all the live sports action for major sporting events. BROADCAST LANGUAGE: English FORMAT: DJ links, news, weather updates, traffic, music and ads MOST POPULAR SHOW: Planet Haaibo, weekdays 6am – 9am,Top 30 Countdown, Saturdays midday – 3pm and Tribe, Sundays 6am – 9am COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: Planet Haaibo, R2 250; Top 30 Countdown, R1 170; Tribe, R1 530 MATERIAL REQUIREMENTS: 30-second MP3 DIGITAL AND SOCIAL MEDIA REACH: Website: radio2000.co.za Contact information CEO: Aqueel Patel STATION MANAGER: Renee Redelinghuys • renee@1049.fm PROGRAMME MANAGER: Denver Apollus • denver@1049.fm GROUP SALES MANAGER: Shireen Robinson • shireen@1049.fm STATION PHONE: (021) 406-8900 ADVERTISING ENQUIRIES: Natasha Jacobs • natasha@1049.fm MEDIA ENQUIRIES: Unity Ruiters • unity@1049.fm Station information CORE AUDIENCE: 25-49 years old, LSM 6-10 TYPICAL LISTENER: The average Heart FM listener is 37 years old, community-centred with strong family ties, socially aware and committed to enjoying life to the full. Listeners are generally brand conscious and fiercely loyal to the Heart FM brand. BROADCASTING AREA: The greater Western Cape region – Cape Town and surrounding areas, Drakenstein, West Coast, Swartland, Overberg and Overstrand TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 598 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 635 000 AD SPEND: R92.4 million ADVERTISING POLICY: Nine minutes of ads per hour and three ad breaks an hour MAJOR STATION EVENTS: Mommy & Me, HeartBeats4Youth, Women@Heart MAIN COMPETITORS: Good Hope FM, KFM STATION’S UNIQUE SELLING POINT: Cape Town’s number one commercial music station is inclusive and clearly embedded in the city’s dominant cultural dynamic. The brand inspires fierce loyalty and consistent listening, providing exceptional traction for marketing messages that interact with our listeners’ values. BROADCAST LANGUAGE: English and Afrikaans FORMAT: A music mix of jazz, soul/pop, old school, R&B, house/ disco. Weekend broadcasts comprise a mix of ‘70s, ‘80s and ’90s old school. MOST POPULAR SHOW: Heart Breakfast with Aden Thomas, Monday to Friday 6am–9am COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R4 200 MATERIAL REQUIREMENTS: MP2 DIGITAL AND SOCIAL MEDIA REACH: Facebook: 118 000 likes Twitter: 39 000 followers Instagram followers: 14 900 Website: 1049.fm, 77 633 average monthly impressions Just-Ice Heart Breakfast team


the media radio annual digital
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