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the media radio annual digital

EDITOR Nikki Temkin l nikki@wagthedog.co.za EDITORIAL BOARD Okyerebea Ampofo-Anti, Matthew Buckland, Dr Melanie Chait, Max du Preez, Ryland Fisher, Ferial Haffajee, Professor Nixon Kariithi, Jos Kuper, Libby Lloyd, Chris Moerdyk, Clare O’Neil and Professor Govin Reddy. CONTRIBUTORS Michael Bratt, Clare O’Neil, Lance Rothschild and Martin Slabbert-Capper. LAYOUT Ideaology: design I advertising I digital Art director: Kate Woodall ADVERTISING SALES Bruce Cowie l bruce@wagthedog.co.za (071)292-2795 PUBLISHED BY Wag the Dog Publishers (Pty) Ltd. (011) 447-7740/1 PO Box 1574, Parklands, 2121 243 Jan Smuts Avenue, Parktown North, Johannesburg PUBLISHER Sandra Gordon l sgordon@stonesoup.co.za THE MEDIA is published monthly and distributed to executives within the southern African media sector. The mailing list has been established in collaboration with brewers marketing intelligence and is updated daily. Any enquiries relating to the list should be addressed to the publisher. copyright© The Media is a registered trademark. Should you wish to lift any material from the publication, please liaise with the editor beforehand. CONSUMER PROTECTION ACT – INDEMNITY CLAUSE “As supplier of the goods/services, you, the Advertiser warrant that you are familiar with and will comply with the provisions of the consumer Protection Act, Act 68 of 2008 (‘CPA’) in all transactions between us. Among other, the CPA provides for some consumer rights regarding delivery, returns, disclosure of information and product quality and safety. You accordingly indemnify Wag the dog Publishers against any damages that we or any other party may suffer as a result of your non-compliance with the CPA or as a result of any damages suffered by any party due to defective or unsafe goods/services supplied by you.” NOTES from the editor RADIO RULES There’s nothing quite like driving in your car, or sitting in your lounge and tuning into your favourite radio station. There’s a comfort associated with hearing familiar voices, the music you love and the news that interests you. Radio has the ability to bring a world to wherever you are and conjure up the imagination more than other mediums. Our radio spectrum offers multitudes of niche stations, which continue to offer marketers and advertisers the opportunities to reach the people they want to. Plus, many of them now supplement with online services like social media and streaming. And, I’m not just referring to commercial radio. Public broadcast services and community stations are a power that cannot be underestimated – community and ALS most often reaches townships and rural villages and often to massive numbers of listeners. Hopefully, their value will soon be recognised and appreciated. However, change is certainly afoot in our local radio industry. LSMs are seen as outdated and will soon be replaced by something else – but what that new segmentation approach will be is not yet clear and the debate continues. But, it will be based on our unique, diverse society and offer much more definite, clearer measurements. Over and above that, RAMS are perhaps not as accurate as they could be, which means that some stations with less listenership receive much higher advertising. But, as the only measurements Contents we have right now, we’ve included both RAMS and LSMs in this annual. On the side of positive change, BRC CEO Clare O’Neil explains in her article how they, together with TNS have, after much intensive work, have designed, built and tested a new, muchneeded, bespoke radio survey that will deliver comprehensive, transparent data. The highly-anticipated launch is scheduled for August this year and will surely be a great boon to the industry. Plus, radio expert Martin Slabbert- Capper investigates what the major radio sales agencies are doing to stay on top in tough economic times when ad spend is so valuable and the pressure for ROI is even higher. But, they are holding their own, working harder and with more innovation than ever to prove that radio still pays off. Lance Rothschild, Head of Programming for POWER 98.7, sheds light on current radio programming trends and reiterates that quality content and ease of consumption will always ensure that radio still rocks. I hope that you will find the comprehensive listings and station information in this radio annual an invaluable resource to be kept and used as a reference. At The Media, we’re dedicated to bringing you what you need to read. Nikki nikki@wagthedog.co.za 2 BRC RAM opens up the world of radio BRC CEO Clare O’Neil reveals how the new currency, which has been developed, signals a new era in radio audience measurement for South Africa, and raises the bar in meeting the needs of radio broadcasters and advertisers. COMPREHENSIVE USEFUL REFERENCE RADIO ANNUAL 4 What’s working for radio now? Head of Programming at POWER 98.7, Lance Rothschild, sheds light on optimal strategies to retain market share and keep listeners tuned in, and shares the latest programming trends. 8 Batle of the radio sales agencies How are the challenges posed by the global economic downturn also bringing exciting opportunities for agencies? Radio expert Martin Slabbert- Capper investigates. 14 Comercial stations 34 Public broadcasting sector 44 Comunity stations 68 Index


the media radio annual digital
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