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the media radio annual digital

28 Commercial Stations Contact information CEO: Dr Roelf Petersen STATION MANAGER/COO: Kosie Burger • kosie@capepulpit.co.za PROGRAMME COORDINATOR: Wanda Bam wanda@capepulpit.co.za STATION PHONE: (021) 917-7000 ADVERTISING ENQUIRIES: Kosie Burger • kosie@capepulpit.co.za MEDIA ENQUIRIES: Linda Bruce • jean@radiopulpit.co.za Station information CORE AUDIENCE: Christian TYPICAL LISTENER: Christian, Afrikaans-speaking female, 15-50 years old, mostly aged 35+, LSM 6-9 BROADCASTING AREA: From Clanwilliam down to L’Agulhas, across to Barrydale and Hout Bay, Paarl, Vredenburg, Swellendam, Cape Town, Citrusdal, Ceres, Caledon, Touws River and Bredasdorp TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, September 2015): 19 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 6 000 ADVERTISING POLICY: Max of 16 per hour – 4 ads every 15 minutes MAJOR STATION EVENTS: Ikwekwezi FM Rebranding, Abaphole Baphile, Women DJ @ Play, Station’s Roadshows MAIN COMPETITORS: Tygerberg 104FM, CCFM STATION’S UNIQUE SELLING POINT: Fewer ads, more quality content BROADCAST LANGUAGE: English, Afrikaans, Xhosa and Zulu FORMAT: Live Christian talk radio during the week, while weekends are mostly quality packaged programming, 60% talk, 40% music MOST POPULAR SHOW: Spectrum/Spektrum (simulcast Radio Cape Pulpit and Radio Pulpit) COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R925 (excl. VAT) WEBSITE: capepulpit.co.za Contact information CEO: Dr Roelf Petersen COO: Karel Verhoef • karel@radiopulpit.co.za SENIOR PROGRAMME MANAGER: Wilma van Schalkwyk wilma@radiopulpit.co.za STATION PHONE: (012) 334-1200 ADVERTISING ENQUIRIES: Melt de Vos • melt@cnwmedia.co.za MEDIA ENQUIRIES: Jean Lung • jean@radiopulpit.co.za Station information CORE AUDIENCE: Christians who speak English, Afrikaans and vernacular languages TYPICAL LISTENER: 35-55 years old, LSM 6-10, 60% female, 40% male BROADCASTING AREA: South Africa TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 136 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 134 000 AD SPEND (NIELSEN, March 2015 – February 2016): R2 million ADVERTISING POLICY: Four minutes of adverts an hour MAJOR STATION EVENTS: Leave your Mark Campaign, I AM Youth Movement Events, Ladies’ Morning 2015/Damesoggend 2015, Ascension Day Service MAIN COMPETITORS: Impact Radio and Groot FM STATION’S UNIQUE SELLING POINT: Radio Pulpit distributes daily devotional booklets for free and offers a free 24-hour counselling service to its listeners. The station also runs the I AM Youth movement and youth web radio station, focusing on 13–25 year–olds BROADCAST LANGUAGE: One-third of English, Afrikaans and vernacular languages FORMAT: Interactive Christian talk radio station that uses social media extensively MOST POPULAR SHOW: Good News Time/Goeie Nuus Tyd COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R925 MATERIAL REQUIREMENTS: MP3 DIGITAL AND SOCIAL MEDIA REACH: Facebook: 88 000 likes Website: radiopulpit.co.za Brad Kirsten and Liesel Krause-Wiid Bertha le Roux and Sipho Kaleni


the media radio annual digital
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