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the media radio annual digital

30 Commercial Stations Contact information CHAIRMAN: Given Mkhari MANAGING DIRECTOR: Andile Khumalo • andilek@powerfm.co.za PROGRAMME MANAGER: Lance Rothschild • lancer@powerfm.co.za MSG GROUP SALES MD: Wanele Mngomezulu wanelem@msgsales.co.za STATION PHONE: (011) 014-9000 MEDIA ENQUIRIES: Masego Serape • masegos@powerfm.co.za Station information CORE AUDIENCE: 25–49 years old, economically active and within the LSM 7–10 spectrum TYPICAL LISTENER: An informed, astute South African who is engaging and engaged BROADCASTING AREA: Gauteng province and surrounding areas of North West, south of Mpumalanga, northern Free State and south of Limpopo. TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 83 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 114 000 AD SPEND (NIELSEN, March 2014 – January 2015): R56.5 million ADVERTISING POLICY: Eight minutes of advertising and four ad breaks per hour MAIN COMPETITORS: Talk Radio 702, Kaya FM, SAfm and Metro FM STATION'S UNIQUE SELLING POINT: POWER 98.7 is the home of the South African perspective. It encourages open and meaningful dialogue, and is the epitome of what it means to be truly free. BROADCAST LANGUAGE: English FORMAT: Talk content during weekdays and music content over weekends MOST POPULAR SHOW: POWER Drive with Thabiso Tema COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R6 990 MATERIAL REQUIREMENTS: MPEG layer 2/WAV Stereo, 256kb/s bit rate and 44.1khz sample rate. No padding or ID3 tags DIGITAL AND SOCIAL MEDIA REACH: Website: powerfm.co.za Contact information MANAGING DIRECTOR: Tony Mallam ACTING STATION MANAGER: Ferdinand Mabalane PROGRAMME MANAGER: Patrick Bogatsu MARKETING MANAGER: Tee Van Heerden STATION PHONE: (031) 833-3000 MEDIA ENQUIRIES: Masechaba Zamisa NATIONAL SALES: United Stations • (010) 590-4554 ADVERTISING ENQUIRIES: (010) 590-4554 Station information CORE AUDIENCE: 25–49 years old, LSM 5–10, families and economy drivers, business and community leaders. TYPICAL LISTENER: A middle-class, Zulu audience that is aspirational and seeks inspiration through music, uplifting content and meaningful engagement BROADCASTING AREA: KwaZulu-Natal TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 271 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 255 000 MAJOR STATION EVENTS: Easter Invasion-UhamboLwentokozo (April); Royal Show Concert (May); White Wedding Giveaway (September); Birthday Month (November); Durban Summer Beach Festival (December) MAIN COMPETITORS: Ukhozi FM STATION’S UNIQUE SELLING POINT: Vuma FM is home to a number of iconic radio legends and individuals that reflect our core brand values. They are inspirational, aspirational, and relatable to our audiences as a result of our intrinsic understanding of the culture and needs of the KZN Province. BROADCAST LANGUAGE: 50% Zulu, 50% English FORMAT: 60% music and 40% talk MOST POPULAR SHOW: Kwasa Breakfast Show with Linda “Mr Magic” Sibiya, weekdays 6am–9am COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R2 340 DIGITAL AND SOCIAL MEDIA REACH: Website: vumafm.co.za Linda Sibiya Thabiso Tema


the media radio annual digital
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