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the media radio annual digital

Commercial Stations 31 www.themediaonline.co.za Contact information MD: Tony Mallam • tony@tmg.co.za STATION MANAGER: Ferdinand Mabalane • ferdinand@risefm.co.za PROGRAMME MANAGER: Tony Murrell • tony@risefm.co.za GROUP SALES MANAGER: Tony Mallam • tony@tmg.co.za STATION PHONE: (013) 757-0263 ADVERTISING ENQUIRIES: National: Li Ndube • li@unitedstations.co.za Local: Lorraine Tolken • sales@risefm.co.za MEDIA ENQUIRIES: Q Prior • q@risefm.co.za Station information CORE AUDIENCE: RISE fm aims to entertain and inspire the citizens of Mpumalanga to rise up, wear their identities with pride and let their voices be heard. TYPICAL LISTENER: Progressive 25-49 year olds, LSM 6-10 BROADCASTING AREA: Mpumalanga TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 101 000 AD SPEND: For the station’s first two years, below R10 million p/a ADVERTISING POLICY: Peak times: four ad breaks per hour, with a maximum of four 30-second ads per ad break. Prime time: three ad breaks per hour, with a maximum of four 30-second ads per ad break MAIN COMPETITORS: Metro FM and Ligwalagwala FM STATION’S UNIQUE SELLING POINT: RISE fm is the only commercial radio station in Mpumalanga. BROADCAST LANGUAGE: English FORMAT: 70% music (blend of international and South African urban and R&B music), 30% talk MOST POPULAR SHOW: RISE fm Breakfast with Makhosi Khoza COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R1 060 (excl VAT) MATERIAL REQUIREMENTS: MPEG Layer 2 DIGITAL AND SOCIAL MEDIA REACH: Facebook: 11 200 likes Twitter: 15 000 followers Website: risefm.co.za Contact information MANAGING DIRECTOR: Lois O’Brien • lois@smile904.fm PROGRAMME DIRECTOR: Clive Ridgway • clive@smile904.fm STATION PHONE: (021) 818-8904 ADVERTISING ENQUIRIES: Denwirh Smit • denwirh@smile904.fm MEDIA ENQUIRIES: Sarah Jacobs • sarah@smile904.fm Station information CORE AUDIENCE: 35-50+ years old, LSM 7-10, English and Afrikaans, 52% white, 34% coloured and 14% black TYPICAL LISTENER: Smile 90.4FM listeners are mature and affluent with high disposable income. They are among the top earners who are family orientated and enjoy a high standard of living in the Cape Metro averaging a household income of R20 754 BROADCASTING AREA: Cape Town metropole and surrounds TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 58 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 100 000 AD SPEND (NIELSEN, March 2014 – February 2015): R20.168 million ADVERTISING POLICY: Nine minutes per hour, three ad breaks of three minutes each. MAIN COMPETITORS: Regional commercial broadcasters STATION'S UNIQUE SELLING POINT: The station is Cape Town’s best mix of the ’80s, ’90s and now. Smile 90.4FM news amplifies the good news in the Mother City BROADCAST LANGUAGE: Afrikaans and English FORMAT: Music and talk MOST POPULAR SHOW: Smile Breakfast with Bobby Brown and Lindy Hibbard COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R4 500 MATERIAL REQUIREMENTS: WAV format DIGITAL AND SOCIAL MEDIA REACH: Facebook: 4 160 likes Website: smile904fm.co.za


the media radio annual digital
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