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the media radio annual digital

32 Commercial Stations Contact information CEO: Kanthan Pillay PROGRAMME MANAGER: Tshepo Pule • tshepo@yfm.co.za SENIOR MARKETING CO-ORDINATOR: Vuyo Mjoli • vuyom@yfm.co.za SALES STRATEGIST: Caren Olsen • caren@yfm.co.za STATION PHONE NUMBER: (011) 772-0800 ADVERTISING ENQUIRIES: sales@yfm.co.za MEDIA ENQUIRIES: media@yfm.co.za Station information Contact information STATION MANAGER AND GROUP SALES: David Mabusela david.mabs@northwestfm.co.za STATION PHONE: (014) 594-8960 ADVERTISING AND MEDIA ENQUIRIES: Dorothy Tyobeka dorothy.tyobeka@northwestfm.co.za Station information CORE AUDIENCE: LSM 6-10 TYPICAL LISTENER: Female, upwardly mobile, 25+ within the LSM 6-10 BROADCASTING AREA: North West Province (frequencies: Rustenburg 89.8, Potchefstroom 99.4, Klerksdorp 97.0, Zeerust 93.5, Taung 91.9 and Mafikeng 91.8) TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 281 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 354 000 ADVERTISING POLICY: Four advertising breaks per hour MAIN COMPETITORS: Metro FM and Motsweding FM STATION'S UNIQUE SELLING POINT: North West FM is the only commercial station in the North West province with inspirational content for LSM 6-10 BROADCAST LANGUAGE: English and Setswana FORMAT: North West FM is a music station, with 80% music and 20% talk. Every Thursday, you can hear 100% South African music for 24 hours. Each weekday show is three hours long MATERIAL REQUIREMENTS: MP3 format DIGITAL AND SOCIAL MEDIA REACH: Website: northwestfm.co.za CORE AUDIENCE: LSM 6-10, Gauteng, 15-34 years old TYPICAL LISTENER: Millennials with a global outlook, influencers at the forefront of trends and innovations BROADCAST AREA: Gauteng Province TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 1 308 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 1 387 000 AD SPEND (NIELSEN, March 2015 – February 2016): R82.246 million ADVERTISING POLICY: 12 minutes of ad breaks per hour MAJOR STATION EVENTS: One flagship event a year and a number of co-branded events throughout the year MAIN COMPETITORS: 5FM and METRO FM STATION’S UNIQUE SELLING POINT: YFM offers new urban music and breaks new talent with an average of 60% to 70% local content. YFM leads global trends in music, fashion, innovation and lifestyle. BROADCAST LANGUAGE: English, although the station’s DJs engage in vernacular languages as well FORMAT: YFM is a music station that plays hip-hop, house, dance, R&B and dub step MOST POPULAR SHOW: The Best Drive from 3pm-6pm with DJ Sabby and Tshepi COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R6 996 MATERIAL REQUIREMENTS: CD audio, MP3, MP4 or WAV DIGITAL AND SOCIAL MEDIA REACH: Facebook: 420 000 likes Twitter: 454 000 followers Instagram: 39 000 followers Website: yworld.co.za DJ Sabby Modisane Modise


the media radio annual digital
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