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the media radio annual digital

Commercial Stations 33 www.themediaonline.co.za Contact information CEO: Dominic Ntsele STATION MANAGER: Quintin Hawthorne • quintin@classicfm.co.za PROGRAMME MANAGER: Jeannine van Straaten jeannine@classicfm.co.za STATION PHONE: (011) 403-1027 ADVERTISING ENQUIRIES: Masiba Ntsele • masiba@classicfm.co.za and Tsholo Sebobe • tsholo@classicfm.co.za MEDIA ENQUIRIES: Dominic Ntsele • info@classicfm.co.za Station information CORE AUDIENCE: High net worth (HNW) individuals, corporate decision-makers, owners of small-to-medium enterprises (SMEs) and professional practices TYPICAL LISTENER: Classic FM has an affluent, well-educated listenership, with 78% of all Gauteng listeners predominantly in LSM 8-10. BROADCASTING AREA: Classic FM is a Johannesburg metropolitan radio station. TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, November 2015): 153 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 155 000 AD SPEND (NIELSEN, March 2014 – February 2015) R15.5 million ADVERTISING POLICY: Four advertising breaks per hour, with two adverts per break MAJOR STATION EVENTS: Father’s Day concert at Melrose Arch, Spring Walk at Melrose Arch (September 2016); and Madiba Tribute concert at Melrose Arch (December 2016) STATION’S UNIQUE SELLING POINT: Classic FM offers advertisers the chance to reach professionals and corporate decision-makers BROADCAST LANGUAGE: English FORMAT: Classic FM broadcasts classical and crossover classical music that appeals to the South African audience MOST POPULAR SHOWS: Classic Breakfast with Deano Maduramuthu for music and Classic Business with Michael Avery for business programming COST OF FLIGHTING A 30-SECOND ADVERT DURING THESE SHOWS: R3 594 MATERIAL REQUIREMENTS: MP3 DIGITAL AND SOCIAL MEDIA REACH: Website: classicfm.co.za Contact information STATION MANAGER: Vukile Zondi • vukile@gagasi995.co.za PROGRAMME MANAGER: Mimi Kesaris • mimi@gagasi995.co.za GROUP SALES MANAGER: Shaun Besarab • shaun@gagasi995.co.za STATION PHONE: (031) 584-5300 ADVERTISING ENQUIRIES: Shaun Besarab • sales@gagasi995.co.za MEDIA ENQUIRIES: Khulekani Shandu • marketing@gagasi995.co.za Station information CORE AUDIENCE: 15-24 years old TYPICAL LISTENER: Black, LSM 4-7 BROADCASTING AREA: KwaZulu-Natal, Newcastle, Ulundi, Richards Bay, Durban, Port Shepstone, Pietermaritzburg, Mooi River, Ladysmith. Coverage stretches from Port Edward in the south, right up to St Lucia in the north, Durban, the midlands and Newcastle TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 1 792 000 ADVERTISING POLICY: Nine minutes of ads per hour and three ad breaks an hour, the duration of which depends on amount of airtime sold in that hour MAJOR STATION EVENTS: Gagasi FM Nightlife session, Gagasi FM 10 year Celebration 2016, Youth Day Picnic, Ila Ngil’thola Khona, Gagasi FM Beach Festival MAIN COMPETITORS: Ukhosi, East Coast Radio, Metro FM and Vuma FM BROADCAST LANGUAGE: Zunglish, a combination of Zulu and English FORMAT: Urban MOST POPULAR SHOW: Afternoon Show Off, Monday to Friday, 3pm–6pm COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R5 460 MATERIAL REQUIREMENTS: MP2 or MP3 DIGITAL AND SOCIAL MEDIA REACH: Facebook: 209 000 likes Twitter: 97 600 followers Instagram: 11 300 followers Website: gagasiradio.fm, 12 000 visits per month Thandalwethu and T.P. Deano Maduramuthu and Michael Avery


the media radio annual digital
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