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the media radio annual digital

34 Public Broadcasting Sector Contact information STATION MANAGER: Rio Mabunda mabundav@sabc.co.za • (013) 759-6613 GROUP SALES: Melody Mngqundaniso magubanemt@sabc.co.za • (011) 714-7133 STATION PHONE: (013) 755-2500 • (086) 110-0283 ADVERTISING ENQUIRIES: Noko Ledwaba ledwabans@sabc.co.za • (013) 759-6627 MEDIA ENQUIRIES: Nkosingiphile Mashabane mashabanent@sabc.co.za • (013) 759-6636 Station information CORE AUDIENCE: 25-49 year olds, LSM 5-7, male and female, who speak and understand Swati TYPICAL LISTENER: Our listeners live in a modern society without shedding their traditional values. They enjoy social activities and like to be informed about issues of national priority. They have a positive Afro-urban lifestyle, and are young and upwardly mobile. BROADCASTING AREA: Mainly Mpumalanga TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, November 2015): 1 179 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 1.401 million AD SPEND (NIELSEN, March 2015 – February 2016): R12.991 million MAJOR STATION EVENTS: Ligwalagwala FM Stations Birthday Bash MAIN COMPETITORS: RISE fm and Capricorn FM STATION'S UNIQUE SELLING POINT: This station is all about the language and heritage of Swati speaking (and understanding) people in our footprint BROADCAST LANGUAGE: siSwati FORMAT: Adult contemporary. A siSwati cultural service, Ligwalagwala FM broadcasts news, music, current affairs, talk shows, education, sport, weather and traffic. The music includes Jazz, R&B, kwaito, Hip Hop, House, Gospel and African Traditional music MOST POPULAR SHOW: Mzanzi Breakfast Show Hosted by Dumisani “Madumane” Simelane and Mpumi Mbethe COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R2 730 MATERIAL REQUIREMENTS: Mp2 and must be in siSwati DIGITAL AND SOCIAL MEDIA REACH: Website: ligwalawala.co.za Contact information STATION MANAGER: Alvin Pillay • pillaya@lotusfm.co.za PROGRAMME MANAGER: Santosh Beharie • santosh@lotusfm.co.za STATION PHONE: (031) 362-5444 ADVERTISING ENQUIRIES: Nirvan Singh • singhn@sabc.co.za (031) 362-5136 MEDIA ENQUIRIES: Randheer Balbadan • randheer@lotusfm.co.za (031) 362-5464 Station information CORE AUDIENCE: 35-50+, secondary, 25-34, LSM 7-10 TYPICAL LISTENER: South African Indian BROADCASTING AREA: National TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 352 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 397 000 AD SPEND (NIELSEN, March 2015 – February 2016): R20.5 million ADVERTISING POLICY: 12 minutes of ads an hour MAJOR STATION EVENTS: Family Picnic in the Park, New Year’s Eve Party, Fishing Expedition, Bunny Chow Competition MAIN COMPETITORS: East Coast Radio, Hindivani, Al Ansaar, and 947 STATION’S UNIQUE SELLING POINT: Lotus FM is the only national station that has entertained, informed and educated South African Indians for the past 33 years. BROADCAST LANGUAGE: English FORMAT: Adult contemporary Indian music genres with an equal balance between North and South MOST POPULAR SHOW: Morning Rush with Neville Pillay COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R2 730 MATERIAL REQUIREMENTS: MP3 DIGITAL AND SOCIAL MEDIA REACH: Website: lotusfm.co.za Dumisane ‘Madumani’ Simelane Neville Pillay, Ryan Naicker, Sanobar Khan and Althaaf Suleman


the media radio annual digital
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