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the media radio annual digital

36 Public Broadcasting Sector Contact information STATION MANAGER: Phillip Mahlangu • mahlangudp@sabc.co.za STATION PHONE: (012) 431-5300 ADVERTISING ENQUIRIES: Melody Mngqundaniso • (011) 714-7133 MEDIA ENQUIRIES: Tokologo Mokoena • (012) 431-5314 mokoenata@sabc.co.za Station information CORE AUDIENCE: Predominantly Ndebele-speaking South Africans living mainly in Gauteng (Pretoria and Ekurhuleni), Limpopo and Mpumalanga, 25-34 years old, LSM 4-7 TYPICAL LISTENER: Trustworthy, progressive, engaged and proudly traditional, yet not bound by culture; mainly school-leavers and tertiary students BROADCASTING AREA: Mpumalanga, Gauteng and Limpopo TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 1.782 million TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 1.544 million AD SPEND (NIELSEN, March 2015 – February 2016): R17.4 million MAIN COMPETITORS: Nkangala Community Radio, Jacaranda FM, Capricorn FM, RISE FM, YFM, Moutse FM and POWER 98.7 STATION'S UNIQUE SELLING POINT: The station is all about the language and heritage of the Ndebele people. BROADCAST LANGUAGE: IsiNdebele FORMAT: Talk and Music MOST POPULAR SHOW: Sivukile Breakfast Show with Mbuzana ‘Sello’ Nyathi COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R2 250 MATERIAL REQUIREMENTS: MP3 and WAV DIGITAL AND SOCIAL MEDIA REACH: Website: ikwekwezifm.co.za Contact information STATION MANAGER: Dirara Mokoena • mokoenads@sabc.co.za PROGRAMME MANAGER: Wire Khoali • khoaliw@lesedifm.co.za MARKETING MANAGER: Thabang Mohoaladi mohoalalitk@lesedifm.co.za STATION PHONE: (051) 503-3091 ADVERTISING ENQUIRIES: Senate Moshoeshoe • (011) 714-7139 moshoeshoes@sabc.co.za MEDIA ENQUIRIES: Thabang Mohoaladi • (051) 503-3249 Station information CORE AUDIENCE: 25-49 year olds, LSM 5-8 TYPICAL LISTENER: Contemporary, rooted in Sesotho culture and tradition while embracing modernity, highly urbanised, a Sesotho-speaking (and understanding) citizen who is hungry for information that will enhance their knowledge and bring lesedi (wisdom, empowerment and progress) into their lives, warming up to technology at a rapid pace and striving to reconcile traditional values with freedom. Listeners are trendsetting, brand conscious and always willing to try out new things. BROADCASTING AREA: Mainly Gauteng (46%) and Free State (36%) followed by North West, Eastern Cape, Northern Cape, Mpumalanga, Kwa-Zulu Natal, Limpopo and Western Cape with a spill over into Lesotho TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 3.669 million TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 4.069 million AD SPEND (NIELSEN, March 2015 – February 2016): R20.7 million MAJOR STATION EVENTS (2015 – JUNE 2016): Lesedi FM’s Birthday Celebrations, Merapelo activation OBs MAIN COMPETITORS: Kaya FM (GP), Mosupatsela (FS), OFM (FS), Metro FM (National), Ukhozi FM, Motsweding FM and umhlobo Wenene FM STATION'S UNIQUE SELLING POINT: With a massive spillover into Lesotho, the station's goal is the psycho-social enrichment of its listeners, while ensuring traditional values remain relevant in a contemporary South Africa. BROADCAST LANGUAGE: Sesotho (South Sotho) FORMAT: Public Broadcasting Services. Full spectrum of news, current affairs, sport, drama, music, education, religion and kiddies programmes MOST POPULAR SHOWS: Ha Re Ye, 7am-9am daily, Monday to Friday, hosted by Chomane Chomane COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R11 910 MATERIAL REQUIREMENTS: MP3 and WAV DIGITAL AND SOCIAL MEDIA REACH: Website: lesedifm.co.za Chomane Chomane Mbuzana Nyathi


the media radio annual digital
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