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the media radio annual digital

www.themediaonline.co.za Public Broadcasting Sector 37 Contact information STATION MANAGER: Phumzile Mnci • mncip@sabc.co.za PROGRAMME MANAGER: Siyanda Fikelephi • fikelephisp@sabc.co.za BRAND SALES MANAGER: Phelisa Silekwa • silekwap@sabc.co.za (011) 714-6032 STATION PHONE: (041) 391-1911 MEDIA ENQUIRIES: Faith Ngandi • ngandifb@sabc.co.za (041) 391-1103 Station information CORE AUDIENCE: 25-49 year olds, LSM 5-8 TYPICAL LISTENER: Xhosa-speaking and understanding people in all nine provinces who are cultured, yet ambitious, empowered, aspirational and economically driven TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 4.244 million TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 4.662 million AD SPEND (NIELSEN, March 2015 – February 2016): R149.6 million MAJOR STATION EVENTS: Khanya Empowerment Workshop, IsiXhosa Music Festival MAIN COMPETITORS: Algoa FM and community radio stations STATION'S UNIQUE SELLING POINT: umhlobo Wenene FM broadcasts nationally and programming is geared towards engendering a culture of personal growth and development BROADCAST LANGUAGE: IsiXhosa MOST POPULAR SHOW: Breakfast Eyondlayo Ekuseni hosted by Putco Mafani COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R9 660 MATERIAL REQUIREMENTS: MP3 and WAV DIGITAL AND SOCIAL MEDIA REACH: Website: umhlobowenenefm.co.za Contact information STATION MANAGER: Katlego Mokhele • mokhelek@sabc.co.za PROGRAMME MANAGER: Thato Mfundisi • mfundisitp@sabc.co.za MARKETING MANAGER: Sibusiso Gumbi • gumbisp01@sabc.co.za (018) 389-7174 STATION PHONE: (018) 389-7174 ADVERTISING ENQUIRIES: Senate Moshoeshoe • (011) 714-7139 moshoeshoes@sabc.co.za Station information CORE AUDIENCE: 25-49 years old, LSM 5-8 TYPICAL LISTENER: Setswana speaking, aspirational, lifestyle-driven and seeking all the best that life has to offer. Also ambitious, selfreliant, highly opinionated, always willing to engage in debates and discussions, passionate and dedicated to helping others achieve their dreams BROADCASTING AREA: Mainly North West (52%) and Gauteng (34%) followed by Northern Cape, Free State, Limpopo and Mpumalanga with a spill over into Botswana TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 3.128 million TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 3.137 million AD SPEND (NIELSEN, March 2015 – February 2016): R81.4 million MAJOR STATION EVENTS: Motsweding FM’s Birthday Celebration, O Re Bone Re Go Bone OB activations MAIN COMPETITORS: Jacaranda, North West FM, Mafisa, Soshanguve Radio, Lesedi FM and Thobela FM STATION'S UNIQUE SELLING POINT: Motsweding FM is the largest Setswana station in Southern Africa, a contemporary voice for the Batswana people. Listeners look to the station as a source of empowerment, entertainment and inspiration. BROADCAST LANGUAGE: Setswana FORMAT: Public Broadcasting Services. Full spectrum of news, current affairs, sport, drama, music, education, religion and kiddies programmes MOST POPULAR SHOW: Tsoga Afrika, 7am-9am daily, Monday to Friday, hosted by Kabelo 'KB' Molopyane and Ramathudi Mputle COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R7 110 MATERIAL REQUIREMENTS: MP3 and WAV DIGITAL AND SOCIAL MEDIA REACH: Website: motswedingfm.co.za Putco Mafani Kabelo ‘KB’ Molopyane


the media radio annual digital
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