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the media radio annual digital

38 Public Broadcasting Sector Contact information ACTING STATION MANAGER: Vongi Nkanyane nkanyanevp@sabc.co.za PROGRAMME MANAGER: Lawrence Ubisi • ubisilm@sabc.co.za ACTING MARKETING MANAGER: Rose Makhubele tshabalalakr@sabc.co.za • (015) 290-0047 STATION PHONE: (015) 290-0247 ADVERTISING ENQUIRIES: Mojela Mohlomi • (011) 714-7241 mohlomimw@sabc.co.za Station information CORE AUDIENCE: Age 25-49, LSM 4-7, Vatsonga/Machangana speaking South Africans. TYPICAL LISTENER: Someone who upholds the culture of the Vatsonga/Machangana speaking (and understanding) people and appreciates Vatsonga/Machangana lifestyle. They occupy or aspire to occupy prominent positions in business and government; and are ambitious, humble, soulful, naturally colourful and streetwise. Believes the station is ahead of what’s happening in South Africa BROADCASTING AREA: Limpopo, Gauteng and Mpumalanga TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 997 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 1.086 million AD SPEND (NIELSEN, March 2015 – February 2016): R23.9 million MAJOR STATION EVENTS: XiTsonga Music Awards, Back To School, Mandela month Build a House, Women’s Walk for Health, Staff Excellence Awards MAIN COMPETITORS: Capricorn FM, Thobela FM, Jacaranda FM, Metro FM, and community radio stations STATION'S UNIQUE SELLING POINT: Broadcasting authentic, accurate and relevant content that informs, educates, entertains and inspires audiences. BROADCAST LANGUAGE: XiTsonga (Shangaan) FORMAT: Music 70%, talk 30% MOST POPULAR SHOW: Phaphama Breakfast Show presented by Sydney Baloyi and DJ Brian COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R2 130 MATERIAL REQUIREMENTS: Submission is 5 days before flighting and in the station’s language to the relevant address. MATERIAL REQUIREMENTS: MP3 and WAV DIGITAL AND SOCIAL MEDIA REACH: Facebook: 55 1687 likes Twitter: 37.4k followers Website: munghanalonenefm.co.za, online listeners: 8 128 Contact information STATION MANAGER: Freddy Sadiki • sadikif@sabc.co.za PROGRAMME MANAGER: Sharon Ravele • ravelens@sabc.co.za MARKETING MANAGER: Rudzani Mulaudzi • mulaudzire@sabc.co.za (015) 290-0245 STATION PHONE: (015) 290-0260 ADVERTISING ENQUIRIES: Mojela Mohlomi • mohlomimw@sabc.co.za (011) 714-7241 Station information CORE AUDIENCE: 16-34 years old, LSM 5-8 TYPICAL LISTENER: Predominantly Venda-speaking South Africans residing in Limpopo, Gauteng, North West and Mpumalanga. Aspirant, positive about the future, visionary, determined, confident, loyal and innovative, they are traditional at heart but lead a modern lifestyle. A family-oriented radio station with a strong sense of community BROADCASTING AREA: Limpopo and Gauteng TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 882 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 856 000 AD SPEND (NIELSEN, March 2015 – February 2016): R20 million MAIN COMPETITORS: Capricorn FM, Thobela FM, Munghana Lonene FM, Jacaranda FM, Metro FM, and community radio statios STATION'S UNIQUE SELLING POINT: The only contemporary Venda radio station BROADCAST LANGUAGE: TshiVenda FORMAT: Music 70%, talk 30% MOST POPULAR SHOW: Vhandilani Breakfast Show hosted by Jones Netshipise and Mpho Nefale COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R2 010 MATERIAL REQUIREMENTS: MP3 and WAV DIGITAL AND SOCIAL MEDIA REACH: Website: phalaphalafm.co.za Mpho Nefale and Jones Netshipise Quintinizer and Connizer


the media radio annual digital
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