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the media radio annual digital

40 Public Broadcasting Sector Contact information STATION MANAGER: Magdaleen Krüger • magdaleen@rsg.co.za MARKETING MANAGER: Louise Jooste • joostel@sabc.co.za (011) 714-4979 STATION PHONE: (011) 714-2702 ADVERTISING ENQUIRIES: Camillus Fourie • fouriecr@sabc.co.za (011) 714-3325 Station information CORE AUDIENCE: 35-49 years old, LSM 7-10 TYPICAL LISTENER: Afrikaans-speaking upmarket individuals regardless of race. Forward-thinking people with a sense of belonging to the new South Africa. Although rooted in their culture, they are not staid BROADCASTING AREA: Nationally TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 1.905 million TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 1.792 million AD SPEND (NIELSEN, March 2015 – February 2016): R130.6 million ADVERTISING POLICY: Afrikaans material, material delivery in MP3 format, 5 working days in advance MAJOR STATION EVENTS: Suidoosterfees, Klein Karoo Nasional Kunstefees, RSG Kunstefees and various outside broadcasts MAIN COMPETITORS: Jacaranda FM, OFM and KFM STATION'S UNIQUE SELLING POINT: We have high-income listeners and national coverage. The only national Afrikaans-only language radio station offering a variety of programmes and different genres of music BROADCAST LANGUAGE: Afrikaans FORMAT: Combination of talk and music MOST POPULAR SHOW: Tjailatyd with Amore Bekker, 3pm-6pm on weekdays, and Brekfis (KOPPIE ON E) met Derrich, 5am-10am on Saturdays COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R13 800 MATERIAL REQUIREMENTS: 30 second MP3 format DIGITAL AND SOCIAL MEDIA REACH: Website: rsg.co.za Contact information STATION PHONE: (011) 714-4442 ADVERTISING ENQUIRIES: Camillus Fourie • fouriecr@sabc.co.za (011) 714-4442 MEDIA ENQUIRIES: (011) 714-2948 Station information CORE AUDIENCE: LSM 7-10 TYPICAL LISTENER: English-speaking, high profile CEOs, MDs and listeners who want to be informed and are aware of what is happening in South Africa. Ambitious, assertive, professional and continually striving for excellence, they are focused, responsible and enrich the lives of South Africans BROADCASTING AREA: All of South Africa TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 473 000 AD SPEND (NIELSEN, March 2015 – February 2016): R26.1 million MAIN COMPETITORS: 702, Cape Talk, Kaya FM and POWER 98.7 STATION'S UNIQUE SELLING POINT: We have high-income listeners and national coverage BROADCAST LANGUAGE: English FORMAT: Talk MOST POPULAR SHOW: AM Live, including The Forum at 8 COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R5 310 MATERIAL REQUIREMENTS: MP3 and WAV DIGITAL AND SOCIAL MEDIA REACH: Website: safm.co.za Amore Bekker and Derrich Gardner Sakina Kamwendo


the media radio annual digital
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