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the media radio annual digital

42 Public Broadcasting Sector Contact information STATION MANAGER: Thobeka Buswana • thobekab@trufm.co.za PROGRAMME MANANGER: Masixole Mdingane • masi@trufm.co.za MARKETING MANAGER: Sbongile Ngcobo • sbongin@trufm.co.za (040) 609-1806 STATION PHONE: (040) 609-1800 ADVERTISING ENQUIRIES: Phelisa Silekwa • silekwap@sabc.co.za (011) 714-6032 Station information CORE AUDIENCE: LSM 4-7, age 15-34 TYPICAL LISTENER: Young, vibrant, outgoing people who want to see change in their current situations leading to better opportunities that will improve their standards of living. Employment, education, belonging and safety are their main priorities BROADCASTING AREA: Amathole District; Chris Hani District, Nelson Mandela Bay Municipality and Makana Municipality PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 190 000 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 151 000 AD SPEND (NIELSEN, March 2015 – February 2016): R5 million ADVERTISING POLICY: Both English and IsiXhosa ads are accepted MAIN COMPETITORS: Mdantsane FM, Link FM, Lukhanji FM, Forte FM, Algoa FM, umhlobo Wenene FM and Metro FM STATION'S UNIQUE SELLING POINT: Broadcasts in English and Xhosa; speaks the language of the youth BROADCAST LANGUAGE: Xhosa and English FORMAT: Urban contemporary music MOST POPULAR SHOW: tru Afternoon, Monday-Friday, 3pm-6pm with Luks Gidane and Phethu Soga COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R1 290 MATERIAL REQUIREMENTS: MP3 and WAV, 48 hours before flighting DIGITAL AND SOCIAL MEDIA REACH: Facebook: About 14 096 likes Twitter: About 5 900 followers Website: trufm.co.za, 17 259 page views per month Contact information ACTING STATION MANAGER: Zandile Tembe • tembenc@sabc.co.za ACTING PROGRAMME MANAGER: Phindile Khuzwayo khuzwayopv@sabc.co.za STATION PHONE: (031) 362-5403 ADVERTISING ENQUIRIES: Ntokozo F. Tshabalala tshabalalanf@sabc.co.za • (011) 714-7021 MEDIA ENQUIRIES: Mu Ngcolosi • mu@ukhozifm.co.za Station information CORE AUDIENCE: 25-49 years old, LSM 5-8, HHI R 7 000+ TYPICAL LISTENERS: Upwardly mobile, progressive, modern yet rooted in culture. Audiences with a keen global outlook on life. Fair mix of youth, young adults, plus the mature listener mostly based in KZN and Gauteng BROADCASTING AREA: Gauteng, KwaZulu-Natal, Mpumalanga and Eastern Cape TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, February 2015): 7.732 million TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 7.532 million AD SPEND (NIELSEN, March 2015 – February 2016): R320.4 million MAJOR STATION EVENTS: Birthday Celebration, Gospel Festival, Nyus’volume MAIN COMPETITORS: ECR, Gagasi FM, Vuma FM, UWFM, Kaya FM, Power FM and Metro FM STATION’S UNIQUE SELLING POINT: Biggest radio station in the country, and whole continent of Africa broadcasting for isiZulu speaking (and understanding) audiences BROADCAST LANGUAGE: isiZulu FORMAT: Full spectrum of news, current affairs, sport, drama, music, religious and kiddies programmes MOST POPULAR PROGRAMME: Vuka Mzansi Breakfast Show with Sipho Mbatha, 6:30am-9am weekdays COST OF FLIGHTING A 30-SECOND ADVERT DURING THIS SHOW: R15 960 MATERIAL REQUIREMENTS: MP3 and WAV DIGITAL AND SOCIAL MEDIA REACH: Website: ukhozifm.co.za Zama Ngcobo and DJ Sgqemeza Phethu Soga


the media radio annual digital
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