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the media radio annual digital

52 Community Stations GROOT FM Broadcasting area: Pretoria Metropole 
 Broadcasting LANGUAGE: Afrikaans CORE Audience: Afrikaans (but will accept English ads), 25–55 years old, LSM 7–10 Format: 70% music, 30% talk Total past 7 days listenership (RAMS, March 2016): 27 000 ADVERTISING RATES: R649 to R2 308 Tel: (012) 349-2578 WEBSITE: grootfm.co.za Hot FM Broadcasting area: From Randburg to Midrand, into parts of central Johannesburg and Krugersdorp Broadcasting LANGUAGE: English CORE Audience: Affluent, old school music lovers, 35+ years old, LSM 8+ Format: 70% music, 30% talk Total past 7 days listenership (RAMS, March 2016): 20 000 ADVERTISING RATES: R350 to R2 600 Tel: (011) 462-3750 WEBSITE: hot919.co.za IFM Broadcasting area: Vanderbijlpark, Mittal Steel Works, Vereeniging, Sasolburg, Sebokeng, Sharpeville, Meyerton, Evaton and parts of Lenasia Broadcasting LANGUAGE: English, Afrikaans, Zulu and Sotho CORE Audience: Mainly Mittal steelworkers and their families in the surrounding communities Format: 70% music, 30% talk Total past 7 days listenership (RAMS, March 2016): 38 000 ADVERTISING RATES: R512 Tel: (016) 889-2005/4304 WEBSITE: ifmradio.co.za IMPACT RADIO Broadcasting area: Greater Tshwane area, Brits, Cullinan, Hammanskraal, Midrand, Kempton Park, OR Tambo International Airport, Boksburg, Benoni, and parts of Johannesburg and Roodepoort. As well as worldwide via audio streaming Broadcasting LANGUAGE: English and Afrikaans CORE Audience: Christian community, 25–49 years old, LSM 7–10 Format: 60% music, 40% talk Total past 7 days listenership (RAMS, March 2016): 22 000 ADVERTISING RATES: R320 to R576 Tel: (012) 348-8111 WEBSITE: impactradio.co.za Jozi FM Broadcasting area: Greater Soweto, Kagiso, Lenasia, parts of Krugersdorp, Randfontein, Kempton Park and Johannesburg CBD Broadcasting LANGUAGE: Zulu, English, Tswana and Sesotho CORE Audience: Working-class, multicultural communities in Soweto and surrounding areas, 75% female, 25% male, 16–49 years old, LSM 2–10 Format: Even split of music and talk Total past 7 days listenership (RAMS, March 2016): 441 000 ADVERTISING RATES: R482 to R2 468
 Tel: (011) 982-4134 WEBSITE: jozifm.co.za Kasie FM Broadcasting area: Southern Ekhurhuleni including Boksburg, Alberton, Germiston, Thokoza, Katlehong and Vosloorus. Parts of eastern Johannesburg, north of Vereeniging and eastern Ekhurhuleni including Wattville and Kwatsaduza Broadcasting LANGUAGE: Zulu, Sotho and English CORE Audience: 16–49 years old, LSM 2–8 Format: 60% music, 40% talk Total past 7 days listenership (RAMS, March 2016): 194 000 ADVERTISING RATES: R962 to R1 922 Tel: (011) 886-8877 WEBSITE: kasiefm971.co.za LEKOA FM Broadcasting area: Greater Vaal Triangle and surrounding areas Broadcasting LANGUAGE: English, Sesotho and Zulu CORE Audience: Youth and working middle class, 16–45 years old, LSM 1–5 Format: 65% music, 35% talk Total past 7 days listenership (RAMS, March 2016): 19 000 ADVERTISING RATES: R1 362 WEBSITE: lekoamultimediaccl.co.za MAMS FM Broadcasting area: Atteridgeville, Akasia, Wonderboom, Mamelodi, Centurion, Rayton and Erasmuskloof Broadcasting LANGUAGE: English, Tswana and North Sotho CORE Audience: 18–55 years old, LSM 1–10 Format: 60% talk, 40% music Total past 7 days listenership (RAMS, March 2016): 36 000 ADVERTISING RATES: R882 to R1 378 TEL: (012) 840-1448


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