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the media radio annual digital

54 Community Stations RADIO TODAY Broadcasting area: Midrand, Krugersdorp, Boksburg, Alberton, Fourways, Sandton and nationally via satellite Broadcasting LANGUAGE: English CORE Audience: Older generation, 45+ years old, LSM 6–10 Format: 60% music, 40% talk Total past 7 days listenership (RAMS, March 2016): 4 000 ADVERTISING RATES: R160 to R960 TEL: (011) 880-0329 WEBSITE: 1485.org.za RAINBOW FM Broadcasting area: East and west Johannesburg including the greater Roodepoort area, Florida, Horizon, Discovery, Krugersdorp, Kagiso, Randfontein, Soweto, Eldorado Park, Pimville, Lenasia, Newlands and central Johannesburg Broadcasting LANGUAGE: English CORE Audience: 16–49 years old, LSM 1–10 Format: 60% music, 40% talk Total past 7 days listenership (RAMS, March 2016): 75 000 ADVERTISING RATES: R600 TEL: (011) 472-9072 WEBSITE: rainbowfm.co.za RADIO PRETORIA Broadcasting area: Gauteng, Limpopo, Free State, Mpumalanga, North West, parts of KwaZulu-Natal and countrywide via satellite Broadcasting LANGUAGE: Afrikaans CORE Audience: Educated, working class, 25–50+ years old, LSM 6–10 Format: 70% music, 30% talk Total past 7 days listenership (RAMS, March 2016): 83 000 ADVERTISING RATES: R482 to R2 162 TEL: (012) 543-0120 WEBSITE: radiopretoria.co.za RADIO SOSHANGUVE Broadcasting area: Most of Pretoria, Soshanguve, Rosslyn, Ga-Rankuwa, Mamelodi, Winterveld, Atteridgeville, Hammanskraal and part of Warmbaths Broadcasting LANGUAGE: Zulu, Tswana, North Sotho, Venda, Ndebele and English CORE Audience: 16–50+ years old, LSM 1–8 Format: 50/50 ratio of talk and music Total past 7 days listenership (RAMS, March 2016): 117 000 ADVERTISING RATES: R322 to R802 TEL: (012) 799-6054 WEBSITE: soshanguvefm.co.za   SEDIBENG FM Broadcasting area: Based in the south in Vanderbijlpark, the station covers the Vaal area, but also spills over into the Free State. Broadcasting LANGUAGE: Sotho, English, Xhosa and Zulu CORE Audience: Families, LSM 1–7 Format: 65% talk, 35% music Total past 7 days listenership (RAMS, March 2016): 28 000 ADVERTISING RATES: R626 to R1 458 THETHA FM Broadcasting area: Vereeniging, Sasolburg, Heilbron, Parys, Spruitview, Katlehong, Vosloorus, Thokoza, Carltonville, Randfontein, Ennerdale, Lenasia, Soweto, Meyerton, Alberton and Eldorado Park
 Broadcasting LANGUAGE: English, South Sotho and Zulu CORE Audience: 16–49 years old, LSM 2–7 Format: 60% talk, 40% music Total past 7 days listenership (RAMS, March 2016): 208 000 ADVERTISING RATES: R581 to R1 580 TEL: (061) 487-7743 WEBSITE: thetharadio.co.za TSHWANE FM Broadcasting area: Greater Tshwane to Midrand in the South, Mamelodi, Tembisa, Kempton Park beyond Atteridgeville to Lanseria and Pretoria North Broadcasting LANGUAGE: English, Tswana, North Sotho and Zulu CORE Audience: Youth, 14–30 years old, LSM 4–8 Format: 60% music, 40% talk Total past 7 days listenership (RAMS, March 2016): 56 000 ADVERTISING RATES: R194 to R482 TEL: (012) 382-4650 WEBSITE: tshwanefm.co.za TUKS FM Broadcasting area: Broadcasts from the University of Pretoria. Covers the campus, all of Pretoria and greater Johannesburg Broadcasting LANGUAGE: English 60%, Afrikaans 40% CORE Audience: A universal and cosmopolitan audience, 15–35 years old, LSM 7–10 Format: 35% talk, 65% music Total past 7 days listenership (rams, March 2016): 30 000 ADVERTISING RATES: R322 to R1 282 TEL: (012) 362-5316 WEBSITE: tuksfm.co.za


the media radio annual digital
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