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the media radio annual digital

56 Community Stations HINDVANI FM BROADCASTING AREA: Extends down the coast from KwaDukuza to Umkomaas, includes Tongaat, Umhlanga, KwaMashu, Durban, Amanzimtoti, Umlazi and Pinetown. Touches parts of Pietermaritzburg and beyond Cato Ridge and covers Pietermaritzburg and parts of Howick BROADCASTING LANGUAGE: Hindi and English CORE AUDIENCE: Hindi community, promoting language and culture. Women 61%, men 39%, 16–50+ years old, LSM 6–10 FORMAT: 50/50 ratio of music and talk TOTAL PAST 7 DAYS LISTENERSHIP (RAMS,March 2016): 93 000 ADVERTISING RATES: R274 to R562 TEL: (031) 401-0044 WEBSITE: hindvani.co.za INANDA FM BROADCASTING AREA: Greater eThekwini municipality and the outskirts of Pietermaritzburg, Inchanga, Tongaat, KwaDukuza and Port Shepstone BROADCASTING LANGUAGE: Zulu CORE AUDIENCE: Black middle class, 6–50 years old, LSM 1–8 FORMAT: 60% music, 40% talk TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 135 000 ADVERTISING RATES: R802 to R1 234 TEL: (031) 510-9700 WEBSITE: inandafm.co.za IZWI LOMZANSI FM BROADCASTING AREA: Inanda, KwaMashu, Durban North, Umhlanga, Tongaat, Phoenix, Newlands, Umgababa, Amanzimtoti, Isipingo, Chatsworth, KwaMakhutha and Umlazi BROADCASTING LANGUAGE: Zulu 90%, English 10% CORE AUDIENCE: From high school learners to young professionals. Black 80%, Coloured 15%, Asian 4%, White 1%, 24–49 years old, LSM 1–7 FORMAT: 60% talk, 40% music TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 198 000 ADVERTISING RATES: R637 to R1 272 TEL: (031) 305-7304 WEBSITE: izwi98fm.co.za NORTH COAST FM BROADCASTING AREA: 150km radius from Richards Bay in the uThungulu area along the North Coast BROADCASTING LANGUAGE: Zulu 70% and English 30% CORE AUDIENCE: 16–49 years old, LSM 1–7 FORMAT: Talk 40%, music 60% TOTAL PAST 7 DAYS LISTENERSHIP (RAMS,March 2016): 14 000 ADVERTISING RATES: R357 to R752 TEL: (035) 789-0676 WESTSIDE FM Broadcasting area: Broadcasting from Kagiso, the station covers Krugersdorp and surrounding areas. Broadcasting LANGUAGE: English and Tswana CORE Audience: 16–50 years old, LSM 1–7 Format: 60% talk, 40% music Total past 7 days listenership (rams, March 2016): 2 000 ADVERTISING RATES: R335 to R1 245 Email: nicho.molefi@gmail.com WEBSITE: westsidefmlive.co.za AL ANSAAR BROADCASTING AREA: Durban about 50km radius, and Pietermaritzburg, 658km radius BROADCASTING LANGUAGE: 95% English, 3% Zulu, 2% Urdu CORE AUDIENCE: Youth and adults, 40% male, 60% female, from 7 years old, LSM 4–7 FORMAT: 80% talk, 20% music TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 46 000 ADVERTISING RATES: R222 to R662 TEL: (031) 208-1601 WEBSITE: alansaar.co.za GOOD NEWS RADIO BROADCASTING AREA: Amanzimtoti, Chatsworth, Durban North, Newlands West, Newlands East, Pinetown, Hillcrest, Queensburgh, KwaMashu, Phoenix, Umlazi, Ingwavuma, Park Rynie, Botha's Hill, Ndwedwe, Inanda, Verulam, Trenance Park, Ottawa, Tongaat, Ballito, iLembe District and KwaDukuza BROADCASTING LANGUAGE: English and Zulu CORE AUDIENCE: Multicultural Christian community, 24–80 years old, LSM 6–10 FORMAT: 75% talk, 25% music TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 9 000 ADVERTISING RATES: R283 to R565 TEL: (032) 533-3033 WEBSITE: gncr.org.za HIGHWAY RADIO BROADCASTING AREA: Highway Radio broadcasts down the coast from Tugela, through KwaDukuza, Blythedale Beach, KwaMashu, Durban, Isipingo, Amanzimtoti and Park Rynie to Hibberdene. Includes Clermont, Pinetown, Camperdown, Hammarsdale and Pietermaritzburg BROADCASTING LANGUAGE: English (55%), Zulu (42%) and Afrikaans (3%) CORE AUDIENCE: Multicultural Christian community, with nearly half of the listeners being Indian (35%), Black (30%), White (25%), Coloured (10%), 16–49, largest group 22–27 years old, LSM 6–10 FORMAT: 55% music, 45% talk TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 92 000 ADVERTISING RATES: R530 to R1 322 TEL: (031) 301-0367 WEBSITE: highwayradio.org.za KwaZulu-Natal


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