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the media radio annual digital

58 Community Stations SIYATHUTHUKA FM BROADCASTING AREA: Verulam, Umhlanga, Durban, Pietermaritzburg, KwaDukuza, Mandeni and Maphumulo BROADCASTING LANGUAGE: Zulu and English CORE AUDIENCE: Lower, middle and upper working class, 16–50 years old, LSM 4–8 FORMAT: 60% talk, 40% music TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 8 000 ADVERTISING RATES: R506 TEL: (032) 532-7002 WEBSITE: siyathuthukafm976.co.za UGU FM BROADCASTING AREA: The Ugu Municipality District, including Port Shepstone and a 120km radius. BROADCASTING LANGUAGE: English, Zulu and Xhosa CORE AUDIENCE: 90% youth, 10% adult, LSM 2–7 FORMAT: 60% talk, 40% music TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 25 000 ADVERTISING RATES: R359 to R548 TEL: (039) 682-1259 UMGUNGUNDLOVU COMMUNITY RADIO BROADCASTING AREA: Umgungundlovu Municipality District and parts of the Durban Metro, Sisonke Municipality and Umzinyathi BROADCASTING LANGUAGE: Zulu and English CORE AUDIENCE: All ages, LSM 3–10 FORMAT: 50/50 ratio of talk and music TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 60 000 ADVERTISING RATES: R944 to R1 458 TEL: (033) 342-3952 VIBE FM BROADCASTING AREA: Tongaat, KwaDukuza, parts of Pietermaritzburg, Umkomaas, Amanzimtoti, Durban central, Pinetown, Queensburgh, Umlazi, KwaMashu, Inanda, Ntuzuma, Clermont, Kloof, Isipingo, Umhlanga Rocks, Ballito, Phoenix, Redhill and Avoca BROADCASTING LANGUAGE: Zulu and English CORE AUDIENCE: Youth, 8–40 years old, LSM 6–10 FORMAT: 55% talk, 45% music, strong focus on community TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 62 000 ADVERTISING RATES: R882 to R2 082 TEL: (031) 503-5227 WEBSITE: vibefmcr.co.za ZULULAND FM BROADCASTING AREA: Broadcasting from Melmoth to KwaDukuza, Ladysmith and to the Northern borders of KZN. Signal also goes into parts of Mpumalanga and Swaziland. BROADCASTING LANGUAGE: Zulu and English CORE AUDIENCE: All age groups in the traditional community, LSM 4–8 FORMAT: 60% talk, 40% music TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 63 000 ADVERTISING RATES: R662 to R2 772 TEL: (035) 450-7288 WEBSITE: zululandfm.org Limpopo BOTLOKWA FM BROADCASTING AREA: From studios in Botlokwa, the station covers Polokwane, Potgietersrus, Zebediela, Magoebaskloof, Tzaneen, Makoks and Dikgale BROADCASTING LANGUAGE: North Sotho, English and Afrikaans CORE AUDIENCE: Multicultural community, 18–35 years old, LSM 2–5 FORMAT: 60% talk, 40% music TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 11 000 ADVERTISING RATES: R1 442 to R1 602 Tel: (015) 527-0572 WEBSITE: botlokwafm.yolasite. com GREATER LEBOWAKGOMO COMMUNITY RADIO BROADCASTING AREA: Broadcasting from studios in Polokwane, the station covers Seshego and Louis Trichardt BROADCASTING LANGUAGE: North Sotho and English CORE AUDIENCE: Mainly youth, but programming also caters for older generation,16-49 years old, LSM 1–6 FORMAT: 60% music, 40% talk TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 15 000 ADVERTISING RATES: R561 to R782 Tel: (015) 633-7240 WEBSITE: lebowakgomofm.co.za MAKHADO FM BROADCASTING AREA: Makhado, including Tzaneen, Polokwane, Musina, Thohoyandou, Vivo, Elim and Beit Bridge BROADCASTING LANGUAGE: Venda, English, Tsonga, North Sotho and Afrikaans CORE AUDIENCE: All ages, LSM 1–10 FORMAT: 60% music, 40% talk TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 60 000 ADVERTISING RATES: R516 to R1 372 Tel: (015) 516-6288


the media radio annual digital
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