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the media radio annual digital

64 Community Stations LICHVAAL STEREO BROADCASTING AREA: Lichtenberg, Sannieshof, Biesiesvlei, Golingne, Mahikeng, Slurry, Buhrmansdrift, Mmabatho and 30km into Botswana BROADCASTING LANGUAGE: Mainly Afrikaans and English (ads only) CORE AUDIENCE: Afrikaans community, 25–50+ years old, LSM 5–10 FORMAT: 60% talk, 40% music TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 2 000 ADVERTISING RATES: R73 to R358 TEL: (018) 632-1713 WESBITE: lichvaalstereo.co.za MADIBENG FM BROADCASTING AREA: Northern North West Province, including Bapong, Brits, Rustenburg, Lethlabile, Modderspruit, Jericho, Haartebeespoort and Zeerust with spillover into Gauteng BROADCASTING LANGUAGE: English and Tswana CORE AUDIENCE: Multicultural community, 16–50 years old, LSM 4–8 FORMAT: 80% music, 20% talk TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 7 000 ADVERTISING RATES: R377 to R1 353 TEL: (012) 256-6418 MAFIKENG FM BROADCASTING AREA: Covers a 100km radius that includes Mafikeng, Setlagole, Madibogo, Gelukspan, Kopela, Ramatlabama, Itsoseng, Litchtenburg and Tshidilamolomo BROADCASTING LANGUAGE: Setswana and English CORE AUDIENCE: All age groups, cultures and religions, LSM 2–9 FORMAT: 60% talk, 40% music TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 90 000 ADVERTISING RATES: R268 to R1 083 TEL: (018) 389 7303/0 RADIO MAFISA BROADCASTING AREA: Rustenburg, Brits, Hartebeespoort, Magaliesburg, Swartruggens, Ventersdorp, and Ga-Rankuwa BROADCASTING LANGUAGE: Setswana and English CORE AUDIENCE: Tswana speaking community, 16–35 years old, LSM 1–8 FORMAT: 60% music, 40% talk TOTAL PAST 7 DAYS LISTENERSHIP (RAMS,March 2016): 92 000 ADVERTISING RATES: R297 to R787 TEL: (014) 592-7620 MMABATHO FM BROADCASTING AREA: Broadcasting from Mmabatho, the footprint covers the Mafikeng, Ditsobotla, Ramotshere, Moiloa and Ratlou municiplaities BROADCASTING LANGUAGE: Tswana, Xhosa and English CORE AUDIENCE: Gospel station, catering for the Christian community, all ages, LSM 4–8 FORMAT: Talk 60%, music 40% TOTAL PAST 7 DAYS LISTENERSHIP (RAMS,March 2016): 69 000 ADVERTISING RATES: R516 to R944 TEL: (018) 384-0026 WEBSITE: mmabathofm.com MODIRI FM BROADCASTING AREA: Delareyville, Vryburg and Sannieshof BROADCASTING LANGUAGE: Setswana, Afrikaans and English CORE AUDIENCE: Working class and farm workers, 16–80 years old, LSM 6–8 TOTAL PAST 7 DAYS LISTENERSHIP (RAMS,March 2016): 65 000 ADVERTISING RATES: R404 to R642 TEL: (061) 415-6370 WEBSITE: modirifm.co.za STAR FM BROADCASTING AREA: The Southern District Municipality and Gauteng border including Potchefstroom, Klerksdorp, Ventersdorp, and Maquassi Hills BROADCASTING LANGUAGE: English, Tswana, Xhosa, Sotho and Afrikaans CORE AUDIENCE: 18–65 years old, LSM 3–9 FORMAT: 60% talk, 40% music TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 80 000 ADVERTISING RATES: R231 to R1 784 TEL: (018) 464-4555 WEBSITE: starfm.co.za VAALTAR FM BROADCASTING AREA: Stella, Delareyeville, Taung, Vryburg, Schweizer-Reneke, Christiana, Warrenton and Hartswater BROADCASTING LANGUAGE: English, Afrikaans and Tswana CORE AUDIENCE: All, but mainly 16–39 years old, LSM 1–5 FORMAT: 50/50 ratio of talk and music TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 89 000 ADVERTISING RATES: R460 to R644 TEL: (053) 994-3112 WEBSITE: vaaltarfm.co.za


the media radio annual digital
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