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the media radio annual digital

VILLAGE FM BROADCASTING AREA: Broadcasting from Matau, this station covers the Moses Kotane Local Municipality, which includes Sun City and touching Brits and Rustenburg BROADCASTING LANGUAGE: Setswana and English CORE AUDIENCE: Rural community, all ages, LSM 1–2 FORMAT: 60% talk, 40% music TOTAL PAST 7 DAYS LISTENERSHIP (RAMS, March 2016): 32 000 ADVERTISING RATES: R345 to R1 064 WEBSITE: villagefm.co.za BOK RADIO Broadcasting area: Northern suburbs and surrounding areas Broadcasting LANGUAGE: Afrikaans and English CORE AUDIENCE: Afrikaans speakers, 14–55 years old, LSM 6–10 Format: 35% talk, 65% music Total past 7 days listenership (RAMS, March 2016): 76 000
 ADVERTISING RATES: R394 to R1 079 TEL: (086) 084-4074 WEBSITE: bokradio.co.za BUSH RADIO Broadcasting area: Greater Cape Town and surrounding areas, Cape Flats, West Coast Past Atlantis to Gordon's Bay and Mfuleni/Strand area. Coverage also includes Khayelitsha, Mitchell’s Plain, Manenberg, Gugulethu, Nyanga and Philippi Broadcasting LANGUAGE: English, Afrikaans and Xhosa CORE AUDIENCE: Urban youth, 70% of the listeners fall between the ages of 16 and 34 years old, predominantly LSM 5–7 with 5% of listeners in LSM 10 Format: 60% talk, 40% music Total past 7 days listenership (RAMS, March 2016): 49 000 ADVERTISING RATES: R682 to R1 066 WEBSITE: bushradio.co.za CCFM Broadcasting area: Greater Cape Town, including False Bay, Goodwood, Gordon's Bay, Stellenbosch, Fishhoek, Simonstown and Atlantis Broadcasting LANGUAGE: Mainly English, some Xhosa and Afrikaans CORE Audience: LSM 7–10, with 25% aged 25–34, 35% aged 35–49 and 30% over 50 Format: Music 60% (wholesome), talk 40%. Factual, flexible, constructive, dynamic Total past 7 days listenership (RAMS, March 2016 ): 172 000 ADVERTISING RATES: R431 to R1 132 TEL: (021) 788-9492 WEBSITE: ccfm.org.za WESTERN CAPE EDEN FM Broadcasting area: Riversdale, Swellendam, Riviersonderend, Mossel Bay, George, Knysna, Wilderness, Sedgefield, Dysselsdorp and Oudtshoorn Broadcasting LANGUAGE: English, Afrikaans and Xhosa CORE Audience: Entire community, concentrating on the employed and professional sector, 20–45 years old, LSM 5–10 Format: Each month is dedicated to different aspects of health, education and community events. Dedicated to the upliftment of the community. Total past 7 days listenership (RAMS, March 2016): 138 000 ADVERTISING RATES: R344 to R955 TEL: (044) 874-5085 WEBSITE: radioeden.com FINE MUSIC RADIO Broadcasting area: Greater Cape Town, Goodwood, Stellenbosch, Somerset West, Simon’s Town and Durbanville Broadcasting LANGUAGE: English and Afrikaans CORE Audience: Musically discerning, aged 40, educated, affluent, sophisticated, LSM 8-10 Format: Music 90% ( mostly classical and jazz), talk 10% Total past 7 days listenership (RAMS, March 2016): 29 000 ADVERTISING RATES: R385 to R1 078 TEL: (021) 401-1013 WEBSITE: fmr.co.za HEARTBEAT FM Broadcasting area: Knysna, George, Mossel Bay, Albertinia and Riversdale Broadcasting LANGUAGE: Afrikaans 60%, English 20% and Xhosa 20% CORE Audience: 18–55 years old, LSM 5–10 Format: 60% talk, 40% music Total past 7 days listenership (RAMS, March 2016): 91 000 ADVERTISING RATES: R499 to R824 TEL: (079) 528-5160 / (087) 171- 7973 WEBSITE: heartbeatfm.net KNYSNA FM and MC FM Broadcasting area: Knysna bowl and Plettenberg Bay bowl Broadcasting LANGUAGE: English 85% and 15% Afrikaans CORE Audience: 30–65 years old, LSM 6–10 Format: 90% music, 10% talk Total past 7 days listenership (RAMS, March 2016): Knysna FM – 9 000, MC FM – 2 000 ADVERTISING RATES: R127 to R388 TEL: (044) 533-0065 WEBSITE: knysnafm.co.za Fine Music Radio Community Stations 65


the media radio annual digital
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