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the media radio annual digital

66 Community Stations mfm Broadcasting area: Greater Stellenbosch and surrounding Boland area Broadcasting LANGUAGE: English, Afrikaans and Xhosa CORE Audience: Youth market – students and young working professionals, 16–35 years old, LSM 1–10 Format: Music 60%, talk 40% audio streaming Total past 7 days listenership (RAMS, March 2016): 16 000 ADVERTISING RATES: R954 TEL: (021) 808-3098 WEBSITE: mfm.co.za RADIO 786 Broadcasting area: Greater Cape Town, Athlone, Mitchells Plain, Bellville, Goodwood, Durbanville, Ravensmead and surrounding areas Broadcasting LANGUAGE: Mainly English, some Afrikaans
 CORE Audience: Islamic community, 16–49 years old, LSM 6–10 Format: Mainly talk, 5% music. “Inform, educate, uplift and empower” Total past 7 days listenership (RAMS, March 2016): 131 000 ADVERTISING RATES: R398 to R1 585 TEL: (021) 699-1786 WEBSITE: radio786.co.za RADIO ATLANTIS Broadcasting area: From Atlantis, covers Langebaan down to Sea Point and Cape Town. Coverage also includes Abbotsdale, Mamre, Philadelphia, Tableview, Malmesbury, reaching the outskirts of Darling, Klipheuwel, Melkbosstrand and Milnerton Broadcasting LANGUAGE: English, Afrikaans and Xhosa CORE Audience: Coloured culture and community, all ages, LSM 1–8 Format: 60% talk, 40% music Total past 7 days listenership (RAMS, March 2016): 23 000 ADVERTISING RATES: R260 to R1 137 TEL: (021) 572-4320 WEBSITE: radioatlantis.org.za RADIO GAMKALAND Broadcasting area: Beaufort West and 200km radius Broadcasting LANGUAGE: Afrikaans, English and Xhosa CORE Audience: Youth market – students and young working professionals, 16–70 years old, LSM 1–10 Format: 60% music, 40% talk Total past 7 days listenership (RAMS, March 2016): 5 000 ADVERTISING RATES: R257 to R651 TEL: (023) 415-2010 WESBITE: gamkafm.co.za RADIO HELDERBERG Broadcasting area: Includes Somerset West, Strand, Gordon’s Bay, Sir Lowry’s Pass, Nomzamo, Lwandle, Eerste River and Macassar. Also, Grabouw, Villiersdorp, Caledon, Hermanus, Gansbaai, Stellenbosch as well as selected areas of Cape Town including the northern and southern suburbs Broadcasting LANGUAGE: 40% English and Afrikaans, 20% Xhosa CORE Audience: A family orientated radio station with an apolitical policy, 35–49 years old, LSM 6–10 Format: Music 60%, talk 40% Total past 7 days listenership (RAMS, March 2016): 36 000 ADVERTISING RATES: R192 to R744 TEL: (021) 852-7483 WEBSITE: radiohelderberg.co.za RADIO KC Broadcasting area: Greater Paarl Valley, Wellington, Saron, Hermon, Gouda, Franschhoek, Stellenbosch, Kraaifontein and the Boland area Broadcasting LANGUAGE: Afrikaans 70%, English 20% and Xhosa 10% CORE Audience: 16–49 years old, LSM 1–10 Format: 60% talk, 40% music Total past 7 days listenership (RAMS, March 2016): 38 000 ADVERTISING RATES: R322 to R1 522 TEL: (021) 871-1438 WEBSITE: radiokc.org.za RADIO KAAPSEPUNT Broadcasting area: Broadcasting from Cape Town, the greater Cape Town area is covered. Broadcasting LANGUAGE: Afrikaans, Xhosa and English CORE Audience: All ages, LSM 4–10 Format: 60% talk, 40% music Total past 7 days listenership (RAMS, March 2016): 3 000 ADVERTISING RATES: R322 to R954 TEL: (021)762-0244 WEBSITE: rkpfm.co.za RADIO NAMAKWALAND Broadcasting area: Namaqualand, including Bitterfontein, Koekenaap, Vanrhynsdorp, Niewoudtville, Redelinghuis, Citrusdal, Elands Bay, Strandfontein, Lutzville, Clanwilliam and parts of Velddrif Broadcasting LANGUAGE: Afrikaans and English CORE Audience: 8–80 years old, LSM 1–10 Format: 60% talk, 40% music Total past 7 days listenership (RAMS, March 2016): 27 000 ADVERTISING RATES: R463 to R571 TEL: (027) 213-4208 WEBSITE: 934fm.co.za


the media radio annual digital
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