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the media radio annual digital

RADIO OVERBERG Broadcasting area: Bredasdorp, Napier, Arniston and L’Agulhas Broadcasting LANGUAGE: Afrikaans and English CORE Audience: All ages, entire community, LSM 5–10 Format: 50/50 ratio of talk and music Total past 7 days listenership (RAMS, March 2016): 10 000 ADVERTISING RATES: R460 to R552 WEBSITE: radiooverberg.co.za TEL: (028) 424-2877 RADIO TYGERBERG Broadcasting area: Greater Cape Town including the West Coast up to Melkbosstrand, Durbanville, Kraaifontein, Stellenbosch, Somerset West, Strand and Gordon's Bay Broadcasting LANGUAGE: Afrikaans 60%, English 20% and Xhosa 20% CORE Audience: Multi-ethnic Christian culture, 25–55 years old, LSM 7–10 Format: 60% talk, 40% music Total past 7 days listenership (RAMS, March 2016): 219 000 ADVERTISING RATES: R788 to R1 897 TEL: (086)110-4104 WEBSITE: 104fm.org.za RADIO UCT Broadcasting area: Northern suburbs, Milnerton, Edgemead, Bellville, Cape Flats, Athlone, Mitchells Plain, Langa, Khayelitsha and Gugulethu. Southern suburbs, Rondebosch, Newlands, Claremont and Kenilworth Broadcasting LANGUAGE: Mainly English, with Afrikaans and Xhosa CORE Audience: Student-run, campus community, 16–28 years, LSM 1–10, weighted towards LSM 6–8 Format: 65% music, 35% talk Total past 7 days listenership (RAMS, March 2016): 15 000 ADVERTISING RATES: R550 TEL: (021) 650-3550 WEBSITE: radio.uct.ac.za Community Stations 67 RADIO WEST COAST Broadcasting area: West Coast, including Saldanha, Vredenburg and surrounding areas Broadcasting LANGUAGE: Mainly Afrikaans, with 5% English and 4% Xhosa CORE Audience: 16–50+ years old, LSM 6–8 Format: Music 60%, talk 40% Total past 7 days listenership (RAMS, March 2016): 35 000 ADVERTISING RATES: R456 to R1 295 TEL: (079) 905-4346 WEBSITE: radiowestcoast.co.za RADIO ZIBONELE Broadcasting area: Cape Town, Philippi, Grabouw, Somerset West, Langa, Gugulethu, Khayelitsha, Blue Downs, Mfuleni, Eerste Rivier, Mitchells Plain, Delft, Nyanga, Manenburg, Stellenbosch, Strand, and parts of Trent Broadcasting LANGUAGE: Xhosa 80%, English 10%, other 10% CORE Audience: 16–49 years old, LSM 1–8 Format: 70% talk, 30% music Total past 7 days listenership (RAMS, March 2016): 222 000 ADVERTISING RATES: R1 038 to R1 380 TEL: (021) 361-7109 WEBSITE: zibonelefm.co.za VALLEI FM Broadcasting area: Worcester, Rawsonville, De Doorns, Wolseley, Tulbagh, Ceres, Prince Alfred Hamlet, Ashton, Robertson, McGregor, Bonnevale, Greyton, Genadendal, Riviersonderend, Napier, Suurbraak, Swellendam, Barrydale, Riversdale, Malmesbury, Porterville, Caledon, Stanford, Moorreesburg, Piketberg and Calvinia Broadcasting LANGUAGE: Afrikaans 80%, Xhosa 15% and English 5% CORE Audience: 7–60+ years old, LSM 6–8 Format: 60% talk, 40% music Total past 7 days listenership (RAMS, March 2016): 58 000 ADVERTISING RATES: R450 to R914 TEL: (023) 347-7096 WEBSITE: valleyfm.co.za VOICE OF THE CAPE Broadcasting area: Greater Cape Town, Goodwood, Stellenbosch and Somerset West, Simonstown, Durbanville, Worcester, Malmesbury, Paarl, Wellington, Hout Bay, Fishhoek, Muizenberg, Grassy Park, Retreat and Wynberg Broadcasting LANGUAGE: Mainly English, some Afrikaans, Xhosa, Arabic and Urdu CORE Audience: Multi-ethnic Muslim adults, 25–50+ years old, LSM 8–10 Format: 60% talk, 40% music Total past 7 days listenership (RAMS, March 2016): 183 000 ADVERTISING RATES: R443 to R1 103 TEL: (021) 442-3500 WEBSITE: vocfm.co.za WHALE COAST FM Broadcasting area: Hermanus, Stanford, Gansbaai, Grabouw, Kleinmond, Betty’s Bay and Pringle Bay Broadcasting LANGUAGE: English, Afrikaans and Xhosa CORE Audience: All ages, LSM 5–10 Format: 50/50 ratio of talk and music Total past 7 days listenership (RAMS, March 2016): 11 000 ADVERTISING RATES: R101 to R568 TEL: (028) 312-2314 WEBSITE: whalecoastfm.co.za


the media radio annual digital
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