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THE MEDIA MARCH 2017_DIGITAL

editor’s letter On the record: Rise of the Screens GRemember the da ys when the whole family gathered around the television to watch the week’s episode of Who’s the Boss, Frasier or Seinfeld? Supper on the lap, fights over the comfiest chairs, battles about who would make the tea during the ads. Grandparents complained about such modern behaviour – it was unheard of not to have everyone around the dining room table for supper each and every night. But the parents would allow a special dispensation one or two nights a week so the family could enjoy a good laugh and each other’s company without an argument. When you couldn’t surf hundreds of channels, there was no fighting over the remote control, right? Fast forward the video (and time) machine and now it’s not unusual to find families only eating together one or two nights a week, while everyone watches something different on their own devices in various parts of the home. The teenager is streaming Futurama or watching her favourite YouTube stars or news clips on Vice. The husband is watching a gruesome episode of The Knick on M-Net Edge in the lounge. The wife is glued to ShowMax watching back-to-back episodes of Chicago Med while lying on the bed. And no one is fighting for the remote control. DStv has a series of ads punting its Catch-Up offering as family time (and what’s up with Catch-Up? First it was free and a useful extension to my DStv bouquet but then DStv just took it away and pretty much said, ‘buy the Explora or lose out, sucker’. I chose to lose out and subscribe to ShowMax instead) but I’m not convinced that it’s replaced family screen time. What I am sure about is that live sport and events have become the time family and friends gather around a screen. Who wants to watch a game by themselves? Okay, you can second screen and comment on Twitter, but it’s not quite the same as enjoying company with a great meal and good wine or beer while cheering your team. While access to multiple screens and viewing options has changed the way we interact with our various screens, the new ways of watching haven’t changed how much we love it. From comedies and series to movies and sports, life on our screens keeps us engaged and stimulated and as long as it does that, advertisers will follow. How they will adapt and monetise the various options is a subject of keen interest around the world, as contributions to the Future of TV Advertising conference in London late last year will testify. DStv Media Sales CEO Chris Hitchings was there, and reports back on what media thinkers are thinking. And as promised, DStv has discovered a way to monetise its Catch Up service. Adman Justin McCarthy also weighs in, looking at how disruptive technology has impacted on TV, and what he envisions in future. And Stephen Watson explores new screens, from video on demand and streaming to OTT services. You can’t talk about screens without mentioning the big screen. Michael Bratt checks out innovations in the cinema space. News just in that Joburg is about to reintroduce drive-ins has been greeted with much excitement on social media. An old way of watching movies brought back to a whole new generation of audiences. Talking of the small screen, Lucinda Jordaan explores what’s up with TV news, surely a hotly contested space. And with the ANC in an internal election year, it’s going to be very much a space to watch. Head of SABC television, Nomsa Philiso, and M-Net boss, Yolisa Phahle, are on the cover this month. Two of the most powerful people in TV, they expound on what they believe are the biggest issues in the TV space this year. Our screen-themed issue was developed with a view to keeping our readers informed on what’s happening in this changing world. We hope we’ve delivered on that mission. Enjoy! Glenda EDITOR Glenda Nevill I glenda@wagthedog.co.za EDITORIAL BOARD Dr Melanie Chait, Ryland Fisher, Ferial Haffajee, Jos Kuper, Chris Moerdyk, Clare O’Neil, Professor Govin Reddy, Chris Brewer CONTRIBUTORS Britta Reid, Chris Hitchings, Clare O’Neil, Lara-Anne Derbyshire, Justin McCarthy, Lucinda Jordaan, Michael Bratt, Stephen Watson LAYOUT Ideaology: design I advertising I digital Art director: Kate Woodall PRODUCTION Alessandra Iacomin | production@ideadesign.co.za ADVERTISING SALES Paul Nelson | paul@wagthedog.co.za | 079 878 4546 Jacqueline Bayes | jacqueline@wagthedog.co.za | 063 201 3022 PUBLISHED BY Wag the Dog Publishers (Pty) Ltd. (011) 447-7740/1 243 Jan Smuts Avenue, Parktown North, Johannesburg PUBLISHER Sandra Gordon | sgordon@stonesoup.co.za | 082 450 8113 THE MEDIA is distributed to executives within the media sector. The mailing list is updated regularly. Enquiries relating to the list should be addressed to the publisher. Copyright© The Media is a registered trademark. Should you wish to lift any material from the publication, please liaise with the editor beforehand. CONSUMER PROTECTION ACT – INDEMNITY CLAUSE “As supplier of the goods/services, you, the Advertiser warrant that you are familiar with and will comply with the provisions of the Consumer Protection Act, Act 68 of 2008 (‘CPA’) in all transactions between us. You indemnify Wag the Dog Publishers against any damages that we or any other party may suffer as a result of your non-compliance with the CPA or as a result of any damages suffered by any party.” Subscribe to The Media digizine The Media Digizine: Visit www.wagthedog.co.za, click on The Media and follow the instructions. TheMediaOnline.co.za: Click on the Subscribe button. Join us on Twitter @MediaTMO and follow us on Facebook. www.wagthedog.co.za themedia | 3


THE MEDIA MARCH 2017_DIGITAL
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