Page 31

THE MEDIA NOV_2018 - TMOL

HOLOGRAMS The most recent entrant into the South African market is LED fan-based holograms. These were invented by Kino-mo, an awardwinning British company that develops hi-tech visual solutions. It originated from a start-up that was backed by investors Mark Cuban and Sir Richard Branson. “LED fans allow for small or large format displays and for many types of applications. Point of sale, or wall mounted, this is the technology that has got the industry excited again about the prospect of hologram advertising,” notes Muller. The Media Factory is a leading supplier of LED fan-based advertising in the country, as the brand is a sub-partner with Kin-mo. A growing uptake in South Africa While holographic advertising is more prevalent in international markets, there has been a steady uptake locally, with expectations that it will boom in the near future. Shaun Segers, managing director at Midnight Monkey (a design agency that offers holographic advertising solutions), says, “The South African market is finally starting to accept the technology as a go-to when planning their marketing campaigns. We have seen a dramatic rise in requests for both point of sale as well as expos for our hologram technologies.” He believes the costs associated with this type of advertising are “quite cheap when compared to more traditional OOH mediums”. Alasdair Muller It’s that time of year... calendars, diaries and year end promotional gifts CONTACT US NOW Call Michelle on 011 447 3610 or email michellep@ideadesign.co.za The Media | wagthedog.co.za P 29 www.ideaology.co.za


THE MEDIA NOV_2018 - TMOL
To see the actual publication please follow the link above