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THE MEDIA NOV_2018 - TMOL

HOLOGRAMS There’s so much diluted makreting campaigns out there, you really have to try and distinguish yourself and holograms are a great way to capture people’s att ention, not just for a split second while they walk past, they actually stop and check out the display. Transcending to other media types It is not just in the OOH space where holograms are making waves. At the beginning of this year, hologram advertising was showcased as the latest technology in cinema advertising at the international Consumer Electronics Show in Las Vegas. Seeing this, Cinemark became the first company to bring holographic advertising to South African cinema, launching the tech at several Ster-Kinekor outlets. In a statement, Cinemark said, “Hologram advertising has garnered strong interest from more creatively inclined clients and robust engagement from movie-goers in South Africa. The opportunities are endless as to how people experience hologram advertising at Ster-Kinekor sites because it is limited only by imagination. “Hologram advertising is increasing becoming the medium of choice for brands globally. The benefits for consumers and advertisers are that it elevates product advertising and creates strong differentiation amidst the clutter in the retail technology space.” Holographic advertising, and the possibilities it creates for brands to connect with consumers in an innovative, attentiongrabbing way, will be one to watch very soon, with Segers believing that “holograms are going to be incorporated into most of, if not all, OOH advertising campaigns in the near future”. Michael Bratt is a multimedia journalist for Wag the Dog. He previously worked at several high profile media houses including CNBC Africa and Times Media Group. He obtained a Bachelor of Journalism Degree with Honours from Rhodes University. PR can change your mind Stone Soup is a boutique PR agency specialising in bespoke Public Relations, B2B communications, reputation management and events. Sandra Gordon 082 450 8113 www.stonesoup.co.za The Media | wagthedog.co.za P 31


THE MEDIA NOV_2018 - TMOL
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