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THE MEDIA SEPTEMBER digital

MOST results Media owners africa 2017 The Media Owners Africa category is aimed at recognising service excellence in selling media in African markets outside of South Africa. To be eligible for the award, a media owner’s head office must be based in South Africa. This year, owing to the niched nature of the category, a minimum qualifying criterion of 15 votes was set. The strong winner of the category in 2017 was Alliance Media who collected an impressive 27 votes, 17 of which were best in category votes. Second in the category was last year’s winner, JCDecaux, showing strong consistent performance. RANK 2017 VOTES RANK 2016 Best in Category 1 3 Alliance Media 27 17 2 1 JCDecaux (Africa) 17 2 BIC % SCORE Alliance Media 63% 7.60 JCDecaux (Africa) 12% 6.48 The Alliance Media team impressed many voters, achieving particularly high scores for ‘knowledge of own brands’ and ‘sales service delivery’. This is what some people had to say about the Alliance Media team: • “A real example of a true Pan African media partner! Excellent service, great understanding of our needs and constantly finding innovative solutions.” • “Alliance Media always assist with any query you have in any country. They accommodate tight budgets and quick turnaround in multiple markets. If there is anything you need to know about your client’s brands and competitor brands, they will go the extra mile to get the information. They have offices in each market and are eager to take clients on site tours when we visit the markets.” • “The simple fact is that the CEO and MD are hands on and always directly involved in the day to day running of the business. It enables us to work directly with the decision makers thus allowing innovation and high-level client service!” Media sales co nsulta nts 2017 The Media Sales Consultants category had only one qualifier in 2016, but grew phenomenally in 2017 to six qualifiers and 17 companies listed in the survey. This category is one to watch. The winner of the category in 2017 was the team from MMAP, which also won the category in 2016, an excellent achievement. Second place in the category went to Mark1 Media and the third spot went to Red Cherry Media. RANK RANK 2017 2016 VOTES Best in Category 1 1 MMAP 32 17 2 N/A Mark1 Media 50 19 3 N/A Red Cherry Media 34 18 BIC % SCORE MMAP 53% 8.28 Mark1 Media 38% 8.07 Red Cherry Media 53% 7.94 The MMAP team, operating in the Out-of-Home space, achieved impressively high scores across all rating criteria, but especially against the ‘knowledge of own brands’, ‘service delivery’ and ‘knowledge of client brands’ criteria. The MMAP team received 17 best in category votes. This is what some people had to say: • “An objective, focused and impartial approach to providing the best outdoor solution. An agnostic view that is routed in delivering the best results against campaign and client business objectives. They do not sell inventory, they sell innovations.” • “The most efficient media people to work with. Always reliable and excellent service delivery.” • “They offer 360 degree service. Once you have given them a brief they give you everything you need and more.” The Mark1 Media team is clearly strong, having won the Digital Media category in 2016. Now in the Media Sales Consultants category, it is likely to be a strong contender in future years. One voter described the team as: “My rep actively seeks me out to ask if I need anything as opposed to the other way around. This shows that the relationship is dynamic and that Mark1 value their clients as business partners and not just another business lead opportunity to meet their sales targets.” Another said, “The Mark1 team have a passion for the industry, an innate knowledge of the landscape and an incredible willingness to always assist, regardless of whether or not the queries are related to work with which they are a part of. The team is truly committed to building the Industry through whatever means they have access to.” Moving from the Television category to the Media Sales Consultants category has arguably allowed respondents to rate Red Cherry Media in a more appropriate context. It is good to see the Red Cherry team, that has been around for a long time, competing at the highest level of service excellence. The team collected an impressive 18 best in category votes and had positive comments from voters: Continued to p 16 P 14 The Media | wagthedog.co.za


THE MEDIA SEPTEMBER digital
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