Page 15

THE MEDIA AFRICA ANNUAL_digital

WEST Afcira 13 branded) and other FTA providers are also changing their programming to suit the market needs,” TNS Global’s Josiah Kimanzi says. OTT and video on demand (VOD) is also coming up with more players making their debut into the lucrative pay-TV market that is dominated by MultiChoice brands (DStv and GOtv) as well as StarTimes. “Radio has not been left behind either with stations changing their formats to attract the ever elusive target audience that is also competing for share of attention with video downloads on Twitter, Instagram, Snapchat and Facebook,” he says. “Tweeting, sharing broadcasts on WhatsApp, BBM has become a lifestyle for the youthful Nigerian population with the telcos fighting each other to offer data bundles at discounted rates. The IOT (Internet of Things) is finally here and there are close to 70 million Nigerians who are connected via a smartphone,” adds Kimanzi. Nigeria’s media consumption Top Newspapers by Market Share • The Punch: 10.3% • Daily Trust: 9.8% • The Nation: 9.2% Television • Lagos: ONTV has 20% market share; TVC 16%; Silverbird 13%; AIT Lagos 10% as does Galaxy TV Lagos. • South South: RESTV Port Harcourt 10%; NTA Port Harcourt 9%; ADBc Uyo 7%; ITV Benin 7% and DBS TV Warri 6%. • South East: ABS Awka 11%; ETV Engu 10%: NTA Owerri 10%; NTA Awka 8% and AIT Enugu 8%. • South West: NTA Chanel 4, 5 and 7 Ibaden 9%; Bcos Channel 28 Ibadan 8%; OSBC Osogbo 7%; NTA Akure 7% and OSBC Akure 7%. • North East: BRTV Maiduguri at 16%; NTA Maiduguri at 15%; BATV Bauchi is 12%; NTA Bauchi is 9% and NTA Gombe 7%. • North Central: PRTV Jos 9%; CTV Lokoja 8%; NTA Minna 8%. NTA Ilorin 6% and NBS TV 6%. • North West: CTV Channel 67 Kano 11%; NTA Kano 11%; NTA Sokoto 6%; NTA Dutse 5% and NTA Kaduna also 5%. Radio listenership (GeoPol) • Wazobia FM and Ray Power FM are the top stations in the eight states studied with a combined share of 24%. • Cool FM and Splash FM follow with 7.0% and 6.6% share respectively. • Brila FM, Yes FM and Radio Lagos closely compete for share. * Source PAMRO Country Report, 2015 See page 16 n


THE MEDIA AFRICA ANNUAL_digital
To see the actual publication please follow the link above