WE KNOW PEOPLE IN AFRICA. WE KNOW AFRICAN PEOPLE. The Consumer Connection System (CCS) is the Dentsu Aegis Networks flagship integrated consumer insight, planning and buying suite tools, designed to feed communication strategy and tactical planning. This bespoke, consumer centric, insight and planning system is specifically designed to help Dentsu Aegis Network clients target their communication and optimise their media investments more effectively across Sub Saharan Africa. Globally, the CCS footprint includes 57 countries with over 350,000 respondents. With in-depth surveys performed across West, East & South Africa, CCS can be applied both regionally and locally to deliver enhanced communications strategy and planning with improved targeting, precision and actionability.
THE MEDIA AFRICA ANNUAL_digital
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