THEMEDIA AFRICA ANNUAL 2016 32 EAST Africa of information. The UCC report estimated 13 million internet users in June 2015 (37% penetration), up from 8.5 million the previous year. This is partly due to the spread of smartphones, lower mobile phone tariffs and cheaper bandwidth costs. The ACME Annual Report 2015 stated there were 292 operational FM radio stations in 2015, up from 253. This increase was attributed to broadcasters reviving dormant licenses to access election adspend or wield influence. The report suggests that radio news is largely episodic, event-based reporting with little interpretation. It also indicates that radio stations pay disproportionate attention to music and entertainment over public affairs programming. This is a concern because 55% of households in Uganda receive information through radio, according to the 2014 census report. Kantar-GeoPoll Media Measurement recorded the leading radio stations in Q1 2016 to be Capital FM and CBS Radio, followed by Radio Simba, Galaxy FM and NBS FM. Contrasted with the wide radio penetration, only 14% of households own televisions (Uganda Bureau of Statistics 2016). The Q1 2016 UCC report states that there are 28 operational Free-to-Air TV stations, 2 digital terrestrial TV stations and 4 digital satellite TV stations. There are now 7 Pay TV services operational in the market. Using a mobile methodology, Kantar-GeoPoll provides daily audience measurement for TV. During Q1 2016, NTV was the top TV station, albeit with a slightly lower rating than it enjoyed in Q4 of the previous year. Bukkede’s slightly improved rating, once again secured it second place. The third spot was taken by NBC, followed by UBC, Urban, Bukkede1 and WBS. Ipsos data recorded a decline in past 7-day newspaper readership from 35% in 2011 to 22% in 2012. ABC figures placed Bukedde (a Luganda newspaper) as the top selling newspaper, ahead of New Vision and Daily Monitor. Print penetration is reported to be about 21% with the total number of newspapers measured at 20. Russell Stuart, MD of Primedia Out of Home Africa, describes Uganda as an important market. However, the lower rates in this market require a focus on cost control and the development of unique and indemand outdoor displays. n Uganda FAST FACTS Population: 37 101 745, Urban: 16.1% Age structure: 0-14 years: 48.47%, 15-24 years: 21.16%, 25-54 years: 25.91%, 55-64 years: 2.43%, 65 years and over: 2.04% Ethnic groups: Baganda 16.9%, Banyankole 9.5%, Basoga 8.4%, Bakiga 6.9%, Iteso 6.4%, Langi 6.1%, Acholi 4.7%, Bagisu 4.6%, Lugbara 4.2%, Bunyoro 2.7%, other 29.6% Languages: English (official), Ganda or Luganda, other Niger-Congo languages, Nilo-Saharan languages, Swahili, Arabic Literacy: 78.4% Income: Share of income of highest 10%: 36.1%; Under poverty line: 19.7% Internet users: 11.91 million Internet 37% penetration: Mobile users: 20.4 million (2014) Source OMG Africa June 2016 Ugandans have turned to the Internet as a major source of information. The UC report estimated 13 million internet users in June 2015 (37% penetration), up from 8.5 million the previous year.
THE MEDIA AFRICA ANNUAL_digital
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