Contents Africa ANNUAL PUBLISHED BY 4 A new narative for Africa Wag the Dog Publishers (Pty) Ltd. Deloitte’s Dr Martyn Davies reveals why we (011) 447-7740/1 PO Box 1574, Parklands, 2121 need to view Africa differently. 243 Jan Smuts Avenue, Parktown North, Johannesburg 5 Mapping Africa’s agencies: A listing of the continent’s major PUBLISHER communication agencies Sandra Gordon email@example.com 11 West Africa EDITOR 12 Nigeria – resilient with a (mostly) Nikki Temkin good story to tel Multimedia journalist The media landscape in Nigeria is thriving Michael Bratt with a promising future for digital. firstname.lastname@example.org 18 Ghana – rapidly expanding with LAYOUT ch anging mindsets Ideaology: design I advertising I digital Advertising growth is growing at 25% per Art Director: Kate Woodall year with traditional media holding sway. CONTRIBUTORS 21 East Africa Glenda Nevill, Jennie Beck, 22 Kenya – emerging through the storms Ilse Dinner, Martyn Davies A hub for the region’s marketing industry, ADVERTISING SALES its mobile market is rapidly expanding. Jacqueline Bayes email@example.com 28 Tanzania – A dynamic and evolving (063) 201-3022 medi a market Paul Nelson The first country in East Africa to complete firstname.lastname@example.org the migration to digital TV. (079) 878-4546 EDITORIAL BOARD Okyerebea Ampofo-Anti, Matthew Buckland, Dr Melanie Chait, Max du Preez, Ryland Fisher, Ferial Haffajee, Professor Nixon Kariithi, Jos Kuper, Libby Lloyd, Chris Moerdyk, Clare O’Neil and Professor Govin Reddy. CONSUMER PROTECTION ACT – INDEMNITY CLAUSE “As supplier of the goods/services, you, the Advertiser warrant that you are familiar with and will comply with the provisions of the consumer Protection Act, Act 68 of 2008 (‘CPA’) in all transactions between us.” Africa alive and kicking Despite often challenging economies, high illiteracy levels, civil unrest and even war, Africa has a thriving media environment. Research shows that about 67% of Africa’s population (about 1,13 billion) has mobile phones. And, about 26.5% of the population is on the internet. Sadly however, freedom of the press and censorship are issues in many African countries – including South Africa. At all costs, this must be protected. Yet, from the in-depth reports, a picture emerges of a continent willing itself forward, doggedly determined. Inside this annual, the first of its kind, you’ll find information, growth opportunities, and relevant statistics. Nikki Temkin 31 Uganda – holding forth via the internet The media sector has transformed into a multi-player, diversified industry. 33 Southern Africa 34 Botswana – A diamond in the rough Great potential exists but press freedom is a contentious issue. 38 Zambia – tapping into the power o f digital Multinational companies take foothold in Zambia’s developing media sector. 40 Zimbabwe – making slow, sm al strides Economic woes and censorship have affected the media sector dramatically. 42 Research oportunity in Nigeria Jennie Beck talks about the importance of audience measurement. 44 East Africa’s evolving video landscape Soumya Saklani explains the key challenges in addressing consumers.
THE MEDIA AFRICA ANNUAL_digital
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