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THE MEDIA AFRICA ANNUAL_digital

Zimbabwe – Making slow, small strides Government censorship and economic woes have Zinhibited growth in the media industry. imbabwe’s media industry is very small, and currently experiencing inhibited growth as a result of a prolonged economic downturn. Countrywide, low level business activities have seen companies reducing their advertising budgets over the years. Audiences have been affected through unprecedented company closures, retrenchments, wage cuts, reduction of perks, streamlining and change of lifestyles. So, the money that usually went to buying media products, such as in print, is not readily available or is stretched. Zimbabwe has four major media owners, Zimbabwe Newspapers (1980) Limited (Zimpapers); Zimbabwe Broadcasting Corporation (ZBC); Alpha Media Holdings (AMH), and Associated Newspapers of Zimbabwe. The state-owned Zimbabwe Broadcasting Corporation (ZBC) has several entities under it, such as ZTV, the country’s only television broadcaster. ZBC TV1 has an estimated 1 824 879 viewers. Its four radio channels are Radio Zimbabwe, Power FM, National FM and Sport FM. The state-owned Zimpapers, has the most print titles spread-out in the major cities of Harare, Bulawayo and Mutare. These include eight Harare-based publications, The Herald (daily), The Sunday Mail, H-Metro (daily), Kwayedza (Shona weekly), Trends, The Weekly Farmer, BH 24 (online daily), The Southern Times (regional weekly) and Zimbabwean Travel (tourism). Its four publications in Bulawayo include the Chronicle (daily), Sunday News, B-Metro (daily) and Umthunywa (Ndebele weekly). The weekly Manica Post is the main provincial newspaper servicing Mutare City. Kwayedza and Umthunywa feature content in the vernacular Shona and Ndebele language respectively, while BH 24 carries major business news online. Zimpapers owns 3 radio stations: the four-year old Harare based, nationally transmitted Star FM and Diamond FM, launched this year, which streams from Mutare, the country’s third largest city. All the major radio stations broadcast nationally with the exception of the provincial Diamond FM. AMH is Zimbabwe’s second biggest and leading independent media house by number of print titles. Chaired by Trevor Ncube, it owns four publications, Zimbabwe Independent (weekly), The Standard (weekly) and two dailies, News Day and Southern Eye. Zimbabwe Independent is the stable’s first publication followed by Standard. News Day was launched in 2012 with the Southern Eye, catering to Bulawayo, coming later. Associated Newspapers of Zimbabwe is the second independent media group and third largest by number of publications it owns; specifically the Daily News, Daily News On Sunday and 40 Southern Africa THEMEDIA AFRICA ANNUAL 2016


THE MEDIA AFRICA ANNUAL_digital
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