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THE MEDIA AFRICA ANNUAL_digital

Sehortun Afcira 41 Media consumption Weekend Post (weekly). Two more important media companies are the private weekly, Financial Gazette (Modus Publications) and Zi FM, the country’s first privately owned and sixth major radio station, which is part of African Business Communications. The magazine space includes the monthlies Out of Africa, Domino and The Parade. Both newspapers and magazines include a large spillover from South Africa in the newspaper sector. Zimbabwe’s television industry has not expanded beyond the services provided by ZTV. In 2012 the government promised to open up the airwaves within 12 months, presumably to include ownership of television stations by private players, nevertheless almost two years later there are no new players in this sector. DStv is available via satellite. Zimbabwe’s government signed into law the Access to Information and Protection to Privacy Act (AIPPA) used to monitor the operations of the broadcast and print media. This is despite the constitution guaranteeing freedom of expression and of the press. Through AIPPA the private media continue to suffer from government interferences or controls. Media watchdogs point out that the law, which was slightly eased in 2008, continues to curtail press freedom and have called for its further relaxation or outright removal. Another setback for Zimbabwean media is the delay in the digitisation process, now reported to be completed in 2017 from the initial deadline of March this year. Despite this, new technology trends have been welcomed by all the four major media operators and even smaller ones, who recently moved, or continue to be digitally inventive to offer their products and services in online formats. This has brought relative respite as they leverage more revenue streams or circumvent specific costs associated with traditional media. Still, the current media situation would improve with the economy’s return to full economic normalcy. n ZIMBABWE FAST FACTS Population: 14 229 541, Urban: 32.4% of total population Age structure: 0-14 years: 37.88%, 15-24 years: 21.65%, 25-54 years: 33.4%, 55-64 years: 3.57%, 65 years and over: 3.49% Ethnic groups: Shona: 82%; Ndebele: 14%; other Black: 2%; Mixed/Asian: 1%; White: under 1% Languages: English (official), Shona, Sindebele (Ndebele), numerous minor dialects Literacy: 15+ read/write: total: 83.6% Income: Share of income of highest 10%: 40.4%, Under poverty line: 68% Internet users: 5 348 433 Internet penetration: 38.80% Source OMG Africa Sep 2015 Radio listenership Radio Zimbabwe:1 013 398/28% Power FM: 975 111/27% Zi FM: 596 687/17% National FM: 294 998/8% Newspaper readership The Herald (daily): 1 472 499/41% Daily News: 901 748/25% H-Metro (daily): 864 116/24% The Sunday Mail (weekly): 1 364 210/38% B-Metro (weekly): 504 583/14% Kwayedza (weekly): 322 417/ 9% * Source: Zimbabwe Advertising Research Foundation - November 2015 survey based on urban areas only.


THE MEDIA AFRICA ANNUAL_digital
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