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THE MEDIA AFRICA ANNUAL_digital

MEDIA AGENCIES/ADVERTISING AGENCIES 5 Mapping African Agencies The rapid growth of communication agencies in Africa was precipitated by large global groups scaling their businesses to create a significant presence across a continent full of promise. Keen to gain a foothold in previously unchartered territory, acquisitions by global conglomerates started with South African agencies selling their privately owned businesses over a decade ago. Today a hefty share of local and African marketing spend is channelled through five locally based communication agency groups and their affiliates in Africa. To add to the stampede, South African owned companies forever on the lookout for expansion opportunities, moved across the border. Followed by their trusted communication partners. In many cases ‘people on the ground’ were sought to ease the passage. This prompted a plethora of associations, affiliations, partnerships and joint ventur es. It was not possible to unpack ownership patterns in time for this edition of The Media magazine. However the listing suggests significant global and local business interests within the communication sector. In this our inaugural issue on Africa, we covered information of particular use to South African based marketers. The listings provide fascinating insight into how communication groups have spread their wings across Africa. DENTSU AEGIS Vizeum Owns: South Africa, Ghana, Kenya, Nigeria, Tanzania, Uganda is in the process of being finalised Associates: Angola, Benin, Botswana, Burkina Faso, Cameroon, Central African Republic, Chad, Congo, DRC, Equatorial Guinea, Ethiopia, Gabon, Gambia, Côte d’Ivoire, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Sierra Leone, Senegal, Sudan, Swaziland, Togo, Zambia, Zimbabwe Carat Owns: South Africa, Ghana, Nigeria, Kenya, Tanzania, Uganda See page 8 n


THE MEDIA AFRICA ANNUAL_digital
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