More than 600 media leaders flocked to the 7th Annual MOST Awards ceremony at the Linder Auditorium on the eve of the 9th September to see Times Media Newspapers win the Overall Media Owners Award and The MediaShop, Johannesburg, take home the Overall Media Agency Award.

The MOST Awards is an independent web-based survey commissioned by Wag the Dog Publishers and conducted by Freshly Ground Insights (FGI) to inspire media agencies and media owners to improve their knowledge and service delivery to their clients. Media owners and media agencies vote for each other against criteria that have been set by the industry.

The MOST Legend and Rising Star Awards are presented to individuals in recognition of their commitment and integrity.  Nominations for these awards are submitted by respondents to the survey and the winner was selected by a panel of previous winners using specially selected criteria. These awards cannot be won more than once by any nominee.

 Winners of the highly prized awards for 2015 are:

  • Media Owner Legend - Chris Hitchings, CEO of DStv Media Sales;
  • Media Agency Legend -  Rob Smuts of RMS Media
  • The Media Owner Rising Star - Brett Tucker, MD of Grass Roots Media
  • Media Agency Rising Star - Ilan Lazarus of PHD, Cape Town

Leading media commentator and mentor, Gordon Patterson, received the MOST Shepherd Award, in recognition of his selfless contribution to the industry.

Originator of the awards, Sandra Gordon, CEO and founder of Wag the Dog Publishers says that the MOST Awards, “enhance the relationship between media owners’ sales and marketing teams and media agency personnel.”

The MOST Lamb Award, for companies that do not receive the minimum number of 30 votes, but who excel in terms of great service, went to media owner Mark1 (Digital) and media agency Posterscope, Johannesburg. Winner of the Best Specialist Agency award went to PHD, Johannesburg while The MediaShop in Johannesburg scored honours with the award for Best Full-Service Agency.

Media Owner Category Awards

The media owner category winners were varied and some were first-time winners. In the radio category, Mediamark Radio took the honours while Cinemark won in the Television/Cinema category. MMAP won in the Out of Home (OOH) category, the SpaceStation pipped other digital media owners to the post while Times Media Newspapers garnered the honours in the newspapers category and Caxton Magazines won the magazines category.

The full list of winners is listed at the bottom of this release.

The MOST Africa Awards

Due to a growing interest in Africa as an economic growth area, a new category was introduced this year for media owners Africa sales teams and for South African based agencies that strategically plan and book media in the rest of Africa.

The MOST Africa Media Owner category was won by Primedia Outdoor Johannesburg while The MOST Africa Media Agency Award was won by Initiative Media, Johannesburg.

Sandra, CEO and founder of Wag the Dog Publishers, who is the originator of the MOST Awards says she is delighted at the participation in the awards which saw a healthy number of participants. Brad Aigner, CEO of FGI says that, as usual the data analytics were reviewed in consultation with statistical experts at Consulta. “The methodology used managed any instances where small statistically insignificant variances in overall scores occurred between companies.”

“Specifically, voters were asked to nominate the best performer in each category in which they voted. This metric was used to ‘break the tie’. To ensure the integrity of the MOST Awards, the survey method and data analytics were reviewed by the analytics department at the University of Pretoria and given a clean audit,” Aigner said.

Full List of MOST AWARDs winners 2015

Overall Media Owner Award 2015                           Times Media Newspapers

2nd                                                                                Caxton Magazines

3rd                                                                                MMAP


Overall Media Agency Award 2015                          The MediaShop Johannesburg

2nd                                                                                PHD Johannesburg

3rd                                                                                OMG Digital


Media Agency Legend Award                                    Rob Smuts, RMS Media

Media Owner Legend Award                                                Chris Hitchings, DStv Media Sales

Media Owner Rising Star Award                               Brett Tucker, Grass Roots Media

Media Agency Rising Star Award                              Ilan Lazarus, PHD

 MOST 2015 Shepherd Award                                    Gordon Patterson


Media Agency Lamb                                                  Posterscope, Johannesburg

2nd                                                                                Universal McCann

3rd                                                                                Carat Cape Town

Media Owner Lamb                                                   Mark1 – Digital Category

2nd                                                                                Ramsay Media (Magazines Category)

3rd                                                                                Graffiti (OOH Category)                                                                                            

Radio Category 2015 Winner                                     Mediamark Radio

2nd                                                                                Primedia Broadcasting

3rd                                                                                United Stations

Television/Cinema Category Winner                        Cinemark

2nd                                                                                DStv Media Sales


Out of Home Category Winner                                  MMAP

2nd                                                                                Continental Outdoor Media

3rd                                                                                ProVantage

Digital Category 2015 Winner                                   The SpaceStation

2nd                                                                                Mediamark Digital

3rd                                                                                Google Inc.

Newspapers Category Winner                                   Times Media Newspapers

2nd                                                                                Independent Newspapers

3rd                                                                                NAB Caxton (now Spark Media)

Magazines Category Winner                                     Caxton Magazines

2nd                                                                                Media24 Lifestyle

3rd                                                                                Ndalo Media

Best Specialist Agency Winner                                  PHD Johannesburg

2nd                                                                                OMG Digital

3rd                                                                                PHD Cape Town

Best Full Service Agency                                            The MediaShop Johannesburg

2nd                                                                                OMG Media Direction, Johannesburg

3rd                                                                                Vizeum South Africa Cape Town

Media in Africa – Media Owners                              Primedia Outdoor

2nd                                                                                Continental Outdoor Media

3rd                                                                                DStv Media Sales

Media in Africa – Media Agencies                            Initiative Media Johannesburg

2nd                                                                                The MediaShop Johannesburg

3rd                                                                                Mindshare



About Wag the Dog Publishers

Wag the Dog Publishers, a member of the Iconic Group, was established in 2002 with the launch of The Media magazine, South Africa’s only independent monthly dedicated to hard-hitting and insightful analysis of the media industry. This was followed in 2008 by which has attracted a strong subscriber base and following on Twitter and Facebook. In 2009 The MOST Awards, an independent award programme aimed at improving communication, knowledge and service delivery between media owners and media agencies was launched. Consumer title, Easy DIY, was launched in 2011 to fill a growing demand for information in the DIY market. In 2014, was introduced to the market.

Issued on behalf of Wag the Dog Publishers by:

Stone Soup Public Relations and Events

Sarah Hudleston (This email address is being protected from spambots. You need JavaScript enabled to view it. )

(011) 4477241