Mediology hosted an artisinal gin revolution, led by Ginifer Gin at the 8th annual MOST Awards. The celebration was held at The Wanderers Club on 13 September and attended by 650 media agency and media owner professionals.

The winners of MOST Awards each received a bottle of Ginifer Gin or AngelHeart liqueur along with their legendry beaded sheep trophy. Ginifer Gin and AngelHeart also sponsored some of the ‘bottle’ prizes. After the formalities the lively crowd left the ballroom to network and get a drink. The first drinks on offer in the foyer were a selection of delectable, artisanal gin cocktails served from an impressive copper pop-up bar, courtesy of Ginifer Gin with the space sponsored by Mediology.

The top winners, Legends and Rising Stars enjoyed champagne in the gardens, courtesy of MMAP, where they were interviewed by Jason Goliath. MMAP was the inaugural winner of the MOST Award for Media Sales Consultancies.

“Mediology was delighted to sponsor the space for the pop-up gin cocktail bar generously provided by Ginifer Gin and AngelHeart. Scooping Finalist awards in both the Specialist Agency and Best of the Best categories was an added plus. Credit and thanks goes to the media owners, our clients and staff for their invaluable support over the past 10 years. They gave wings to our vision and enabled us to flourish as an independent media agency and a South African success story,” says Ana Carrapichano, intrepid Mediology founder and Group MD.

Ginifer Gin cocktails being prepared at the MOST Awards at the pop-up bar co-sponsored by Mediology


Ginifer Gin Original and Chilli Infusion

Ginifer (original) is an artisanal Jo’burg dry gin carefully crafted in small batches and copper distilled in Linbro Park, Johannesburg. They endeavour to produce the very best gin Africa has to offer, making use of 13 different botanicals, sourced from all over the world. A number of the botanicals are native African medicinal herbs and sourced from local markets. Ginifer Gin barrel aged chilli infusion version (with the red lid) incorporates a gentle yet enjoyable oak barrel infused chilli for those who enjoy a bit of spice in their gin.


AngelHeart Liqueur a fit prize for MOST winners sponsored by Mediology and the Ginifer Gin crew

AngelHeart is a spicy liqueur which is carefully blended using barrel aged chilli and a number of natural herbs and spices. It is sweet and spicy, infused with citrus, vanilla, berry and other flavours. A complex and versatile product, AngelHeart liqueur can be served in a number of ways: as a frozen shot, on ice or as an ingredient of exotic cocktails or alcoholic frozen desserts.

The MOST Awards was a resounding success and a fun evening to boot. On the more serious side of the awards, research reports are available with in-depth MOST Awards research data. The package includes a personalised presentation to senior management or the entire team by Brad Aigner, MD of Freshly Ground Insights (FGI), who conducted the survey. It also includes: trends over the past two years, a breakdown by region, comparisons with the overall winners and/or direct competitors, unedited ‘best and worst’ comments and an opportunity to ask questions about the research results.