The media industry celebrated the announcement of the 8th annual MOST Awards winners at The Wanderers Club in Illovo yesterday evening, having been thoroughly entertained by MC Jason Goliath. The 650 strong crowd of media industry leaders enjoyed this networking opportunity after acknowledging the top media owner and media agency players in terms of service performance they deliver to one another.

DStv Media Sales walked away with the Media Owner of the Year Award, having previously achieved this accolade in 2011. The MediaShop Johannesburg won The Media Agency of the Year Award and has been rated the best-of-the-best in five previous years.  

The MOST Legend and Rising Star Awards are presented to individuals in recognition of their commitment to the media industry. Nominations for these awards are submitted by respondents to the survey and the winner is selected by a panel of previous winners using specially selected criteria. These awards cannot be won more than once by any nominee.

 Winners of the highly prized awards for 2016 are:

  • Media Agency Legend - Josh Dovey
  • Media Owner Legend - Barry Sayer
  • Media Owner Rising Star - Wanele Mngomezulu
  • Media Agency Rising Star - Ilsa Gräbe

The MOST Lamb Awards, for companies that do not receive the minimum number of 30 votes, but who excel in terms of great service delivery and knowledge, went to Hitch Digital Media and Massiv Media.

The MOST Africa Awards were introduced last year and are awarded to the top South African based media owner sales teams and media agency that respectively sell media space or strategically plan and book media in the rest of Africa. The Media Owner Africa Award went to JCDecaux and The Media Agency Africa Award was won by OMG Africa.

The Full Service Media Agency Award was scooped by The MediaShop Johannesburg and the Specialist Media Agency Award went to Aegis Media Central Services.

The media owner category winners were varied and some were first-time winners. In the radio category, Mediamark Radio took the honours while Cinemark won the cinema category and DStv Media Sales was top of the television category. Primedia Outdoor won the out-of-home (OOH) category and Mark1 was ranked number one in the digital category, both for the first time. Times Media garnered the honours in the newspaper category and Media24 Lifestyle came out on top in the magazines category.

In recent years, the incidence of companies acting as sales consultants on behalf of media brands that they do not own themselves nor represent exclusively, has grown. This prompted the introduction of a new category into the 2016 MOST Awards, The Media Sales Consultancy Award. MMAP is the deserved inaugural winner of the category that will most certainly grow in future years due to increased opportunities in the evolving media landscape.

A new award was introduced to the annual MOST Awards this year that acknowledges a deserving individual, who does not work for a media owner or media agency, but has contributed a great deal to the betterment of the media sector. The Bell Award went to Jos Kuper who has demonstrated that she is trustworthy, reliable, long serving, someone to turn to in times of conflict/indecision and whom you can rely on to supply facts and back them up.

Sandra Gordon, founder of the MOST Awards, explained why these awards are so important, "Simply put, we seek to enhance the relationship between media agency personnel and the sales and marketing teams within media owners. Ultimately better service, communication, and delivery levels rub off on clients who apportion a large chunk of their marketing budgets to advertising in our media. An independent and flourishing media is vital in our country. In addition, many successful agencies and owners have bought the research and applied our criteria to their team incentives. It is rewarding to see the level of participation and enthusiasm for the MOST Awards."

The MOST Awards was conceived in 2009 and is a measure of the service efficacy of providers in the South African media industry. The MOST Awards is conducted annually as a market research survey administered independently by Freshly Ground Insights (FGI). Media agency employees are invited to rate the performance of the media owner sales teams with whom they have frequent contact and vice versa. The survey asks respondents to select the companies that they wish to vote for and requires that they be scored against a number of specific performance criteria.

Full list of MOST Awards winners 2016

Media Owner of the Year DStv Media Sales

2nd Mediamark Radio

3rd Media24 Lifestyle


Media Agency of the Year The MediaShop (Johannesburg)

2nd Mindshare

3rd  Aegis Media Central Services


Media Agency Legend Josh Dovey

Media Owner Legend Barry Sayer

Media Owner Rising Star Wanele Mngomezulu

Media Agency Rising Star Ilsa Gräbe

Bell Award Jos Kuper


Media Agency Lamb Hitch Digital Media

2nd Vizeum (Cape Town)

3rd PHD (Cape Town)


Media Owner Lamb Massiv Media

2nd Ramsay Media

3rd Mamela Media

Media Owner Africa JCDecaux

2nd DStv Media Sales Africa

3rd Alliance Media


Media Agency Africa OMG Africa


Full Service Media Agency The MediaShop (Johannesburg)

2nd Mindshare

3rd  OMD (Johannesburg)


Specialist Media Agency Aegis Media Central Services

2nd Mediology

Media Owner Category Awards

Media Owner Radio Mediamark Radio

2nd Primedia Broadcasting

3rd United Stations


Media Owner Cinema Cinemark

2nd  Cinevation Popcorn


Media Owner Television DStv Media Sales


3rd eNCA


Media Owner out- of-home (OOH) Primedia Outdoor

2nd JCDecaux

3rd Provantage


Media Owner Newspaper Times Media

2nd Spark Media

3rd Independent Media Group


Media Owner Magazines Media24 Lifestyle

2nd Caxton Magazines

3rd Ndalo Media


Media Owner Digital Mark1

2nd Google Inc

3rd The SpaceStation


Media Sales Consultancy MMAP