Alphabet Soup has come on board as sponsor for the coveted Media Owner Lamb Award. The award celebrates media owners who have not acquired the necessary 30 qualifying votes for the overall MOST Awards but have achieved between 25 and 29 votes; and are highly rated for outstanding performance in service delivery, knowledge and innovation
Nikki Lewin, Managing Director of Alphabet Soup says, “Alphabet Soup has worked closely with the MOST awards over the past few years and this year we wanted to play a greater role by associating our agency with other leading agencies through sponsoring the Media Owner Lamb Award. MOST Awards is an annual measure of the service efficiency of the media industry and over the past few years has grown from strength to strength. It’s so important to ensure that the benchmark is upheld and that both media owners and agencies continue to strive to improve the efficacy of their businesses through service performance. The rankings are critical and give us a sense of how your business is placed in a very competitive industry. The MOST awards have continued to be one of the most recognised awards in the media industry.”
“We have always admired entrepreneurs and resonate with those who are nimble, bold in taking risks and who always aim at offering exceptional service. The Media Owner Lamb Award was introduced in 2012 and is significant as it ensures that all media owners, no matter how big or small, can be recognised for their outstanding service,” adds Nikki Lewin.
Sandra Gordon, Founder of the MOST Awards and CEO of Wag the Dog Publishers says, “We are very pleased to have Alphabet Soup on board. Nikki’s input is always well thought through and useful to the MOST Awards. It is thanks to media agency leaders like her that this industry initiative is a success. ”
The MOST Awards are taking place on the 14th September 2017 at The Wanderers Club in Johannesburg.