September 13, 2018 marked a decade of the best of the best at the MOST Awards where industry professionals arrived at the Wanderers Club in Johannesburg in their droves to honour the achievements of their peers.

Stunning décor set the scene for a celebratory atmosphere which was added to with wine tasting, a pop-up gin bar, fabulous music, comedy, applause and networking, making this the crowning glory of the MOST Awards so far.

“This is a bumper year for celebration,” said Sandra Gordon, founder of the prestigious Awards. “Not only are we extremely proud to usher in a decade of MOST, but we share this milestone birthday with a number of other significant anniversaries. The MediaShop has been in business for 30 years, RMS Media is 25 and Freshly Ground Insights is 10. In addition, we have a crop of 21 year olds: Kagiso, Mediamark, KayaFM, JacarandaFM, HeartFM and GagasiFM all turn 21 this year.”

In addition to the Media Owner of the Year Award and the Media Agency of the Year Award, won by AdColony and The MediaShop (Johannesburg) respectively, MOST awarded some extra-special accolades. The Media Owner of the Decade was shared by DStv Media Sales and Tiso Blackstar, having both achieved similar results at the MOST Awards over the past 10 years, while The MediaShop (Johannesburg) took the Media Agency of the Decade Award.

The MOST Legend and Rising Star Awards are presented to individuals in recognition of their commitment to the media industry. Respondents submitted nominations for these awards by respondents to the survey and the winner was selected by a panel of previous winners using specially selected criteria. These awards cannot be won more than once.

The winners for 2018 are:

Media Agency Legend – Celia Collins

Media Owner Legend – Greg Maloka

Media Owner Rising Star – Mike van Tonder

Media Agency Rising Star – Ricardo Lopes

Shepherd Award – Rina Broomberg

Bell Award – Neil Higgs

The MOST Lamb Awards, for companies that do not receive the minimum number of 30 votes, but who excel in terms of great service delivery and knowledge, went to Mark1Media.

The MOST Africa Awards are presented to South African based media owner and media agency teams. The Media Owner Africa Award went to Alliance Media and the Media Agency Africa Award was won by Omnicom Media Group (OMG) Africa.

The Full Service Media Agency Award was picked up by The MediaShop (Johannesburg) and the Traditional Specialist Media Agency Award was won by Alphabet Soup.

In the radio category, Primedia Broadcasting took top honours while Cinemark won the cinema category. The Home Channel, Business Day TV & Ignition topped the television category. Alliance Media also won the out-of-home (OOH) category and AdColony was ranked number one in the digital category. SPARK Media took the honours in the newspaper category and Media24 Lifestyle won the magazines category. The winner in the media sales consultancies category was AdColony.

The Bell Award acknowledges an individual with a stellar track record of contribution to the sector. The nominees extend outside of the media owner and agency work environments, acknowledged as independent thought leaders with flair and integrity. The award went to visionary researcher and researcher Neil Higgs, a media maverick who has left an indelible mark on the South African media landscape, having developed and introduced the new SEM (socio-economic measure) household continuum to replace the long outdated LSM (Living Standard Measure).

The Shepherd Award acknowledges an individual who selflessly contributes time, knowledge and expertise to improving the media industry. This special award went to Rina Bloomberg, co-founder, with Gareth Cliff, of One on One Productions and CliffCentral. She is a respected mentor, having given a number of radio personalities, including Cliff and Xolani Gwala, their big break on radio.

Brad Aigner, MD of research house Freshly Ground Insights (FGI), commented that this year’s voting led to some surprising results, which indicated the changing state of the South African media industry. “Three hundred and fifty people cast 3 590 votes for 88 media owners in nine categories for this year’s MOST Awards for Media Owners Survey, the best response rate since its inception.” Likewise, The Media Agencies also received a record number of votes in 2018.

Full list of MOST Awards winners 2018

Media Owner of the Year

AdColony

2nd

Alliance Media

3rd

Massiv Media

Media Agency of the Year

The MediaShop (JHB)

2nd

PHD

3rd

Alphabet Soup

Media Agency Legend

Celia Collins

Media Owner Legend

Greg Maloka

Media Owner Rising Star

Ricardo Lopes

Bell Award

Neil Higgs

Shepherd Award

Rina Broomberg

Media Owner Lamb

Mark1Media

2nd

Ultimate Media

3rd

Red Cherry Media

Media Agency Lamb

Initiative Media (Cape Town)

2nd

Brand et al

 3rd

FCB

Media Owner Africa

Alliance Media

2nd

Primedia Outdoor

 3rd

 DStv Media Sales

Media Agency Africa

Omnicom Media Group Africa

 2nd

 Dentsu Aegis Network Africa

3rd

The MediaShop Africa

Full Service Media Agency

The Media Shop (JHB)

2nd

PHD

3rd

Vizeum

Traditional Specialist Media Agency

Alphabet Soup

2nd

Hitch Digital

 3rd

 Posterscope

Media Owner Category Awards

 

Media Owner Radio

Primedia Broadcasting

2nd

The Media Connection

3rd

Mediamark

Media Owner Cinema

Cinemark

2nd

Cinevation Popcorn

Media Owner Television

The Home Channel, BDTV and Ignite

2nd

e.tv

3rd

DStv Media Sales

Media Owner Out of Home

Alliance Media

2nd

Massiv Media

3rd

Ad Outpost

Media Owner Newspaper

SPARK Media

2nd

Ads24

3rd

Tiso Blackstar

Media Owner Magazines

Media24 Lifestyle

2nd

Ndola Media

3rd

Caxton Magazines

Media Owner Digital

AdColony

2nd

Google

3rd

Mediamark

Media Sales Consultancy

AdDynamo

2nd

Vicinity Media