Until the magazine’s launch, there was no business-focused publication about the media, even though it is a significantly influential sector in the economy.
The Media is the watchdog of the fourth estate – questioning, analysing and exploring the broader media sector: newspapers, magazines, online and broadcasting, media owners, media agencies, government influencers, media strategy, ABC, RAMS, TAMS indicators; media planning and media buying.
The Media is read by media thoughtleaders and influencers and aims to cover the social, economic and political aspects of the fourth estate and do so independently, upholding the pay-off line:
INDEPENDENT. INDUSTRY. INTELLIGENCE.
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