Wag The Dog is a respected publisher with a strong bias for fine content that is commercially viable.

We have experience in the conceptualisation and production of consumer, business and custom magazines – printed, online and digimag.

Our Team


Sandra Gordon

I have spent decades working in the marketing, advertising and media industries.

In early days as advertising and PR manager at Standard Bank; client service director at JWT and BBDO: Editor of Marketing Mix and then as Founder and MD owner of Platinum Publications which I sold to Primedia and found myself on their main board for four years. I left to work out my restraint and plunged into the film business as CEO of Sasani Ltd.

Enough of corporates, so in 2002 I launched Wag the Dog Publishers and you can read all about us in here. In total I have founded and managed over 27 magazines and online sites, so I get it.

I also get, in no particular order, reading, golf, travelling, and socialising. I have loads of good friends and colleagues. Without them Wag the Dog would be half the good beast it is.



Michael Bratt – Multi Media Journalist

I began my media career by getting a Bachelor of Journalism with Honours degree from Rhodes University.
In 2010, I started working, interning at The Times Media Group as part of its one year intern programme. At the end of it I was hired by I-net Bridge as a Multimedia Producer.

A merger between I-net and Business Day led me to shooting and editing videos for Bdlive, Business Day's website. A switch to television followed as I was appointed as a Producer at CNBC Africa, working across the channel's Open Exchange, Power Lunch and Closing Bell shows.

After 2 years in television I found myself speaking with media owners and agencies as I was appointed as Multimedia Journalist at Wag the Dog Publishers. When I am not working, I enjoy spending time with my wife, family and friends, reading, playing Xbox, public speaking and writing. 


Glenda Nevill – Editor – The Media Online

Glenda Nevill, editor of The Media Online, is a journalist, editor and communicator with 25 years experience working in media.

Nevill worked for the Sunday Times in various roles for nine years, including as a foreign correspondent in London. She edited The Big Issue [South Africa] magazine for six years, before leaving to take up a position as the launch editor of The Property Magazine in Cape Town and Johannesburg.

She then moved into strategic communications, working for HWB Communications and Oryx Media.




Angela Richardson – Editor – EasyDIY magazine

First came a Hotel School graduate who woke up in the publishing world and put her foodie knowledge to good use, editing Food & Home Entertaining, Eat In and Taste Magazine.

Her journey up the ranks taught Angela how to navigate the magazine industry, which was invaluable in her next role as group creative director, working with the advertising team on big ideas, brand building, long term strategies and financial implications.

Then came publisher, where she oversaw titles with a wide variety of subject matter, ranging from farming to fashion and food to parenting. Her mission? Foster creativity; put out fires; manage teams, personalities and budgets; and give the readers what they want. No mean feat.

Now idea generator, content creator and curator (aka editor) of EasyDIY magazine while raising three beautiful, boisterous boys.


Natalie Sanders – Sales Executive – EasyDIY magazine

I moved to South Africa from Zambia in 1953 and lived in KZN until 1982.

After completing my BCom degree from Natal University in 1978 I went into the hospitality industry until I moved to Johannesburg in 1982 where I worked for Duncan Bayne office furniture in different roles from Marketing to Sales. In 1990 I joined Platinum Publications selling on DIY Trade News which has since been sold to various publishing houses but I continue to sell on this publication as a freelancer. I joined Wag The Dog on a freelance basis 3 years ago due to my knowledge of hardware when Easy DIY started.

I’m a mother to a 27 year old son, Michael. My hobbies include all sport but I have a special interest in athletics, rugby, skiing and cricket!



Kalyn Fagan - Sales Executive - The Media & The Mediaonline

Kalyn has 10 years of sales experience, including a wealth of digital sales knowledge. She previously worked as a digital sales consultant for Caxton Group.

Kalyn has an art background having studied a course at the National School of the Arts that included graphic design, jewellery design, ceramics, drawing, and painting. Her first job was doing sales in an art gallery. To this day, even though she has left the art world behind her, she still has an interest and is passionate about it and says that lessons learnt in that space can be applied to sales in general. “When you’re doing a campaign, it’s about the artistic appeal and how it appeals to the consumer. If you have an advertisement that is bland and boring then it’s not going to appeal to anybody,” she explains.

When not at work, Fagan is also kept busy by her two children and her husband.

Her approach to sales is a simple one, “A successful platform mixed with a successful campaign, and you’ve got brilliance,” she says. “I could never sell something I didn’t believe in”.  


Vanessa Tiddy - Sales Manager - The Media & The Media Online

Vanessa, with nearly two decades of sales experience, is mature, positive and hardworking.  She strives to build long lasting relationships with clients through mutual trust, understanding and meeting her clients' needs.  "All things being equal, people will do business with, and refer business to, those people they know, like, and trust." - Bob Burg

She previously worked at Media 24 on a number of their B2B platforms for 14 years.

Outside of the working environment her hobbies include outdoor activities of many kinds, which include rock climbing, hiking, crafts such as mosaic work, and generally life as a whole.  Most of these activities are enjoyed in the company of her family who are her rock.   It takes a strong commitment to not only your passion, but also your personal life and family life to truly become successful.  

'Dream big, stay positive, work hard and enjoy the journey.'

"Thinking is the hardest work there is, which is the probable reason why so few engage in it" 
Henry Ford

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