Wag The Dog is a respected publisher with a strong bias for fine content that is commercially viable.

We have experience in the conceptualisation and production of consumer, business and custom magazines – printed, online and digimag.

Our Team

Sandra Gordon
Michael Bratt
Multi Media
Tafadzwa Rimayi
Financial Accountant
Glenda Nevill
Editor - The Media Online
& The Media
Paul Nelson
Sales Manager
The Media & The Media Online

Angela Richardson
EasyDIY magazine

Natalie Sanders
Sales Executive
easyDIY Magazine



Sandra Gordon

I have spent decades working in the marketing, advertising and media industries.

In early days as advertising and PR manager at Standard Bank; client service director at JWT and BBDO: Editor of Marketing Mix and then as Founder and MD owner of Platinum Publications which I sold to Primedia and found myself on their main board for four years. I left to work out my restraint and plunged into the film business as CEO of Sasani Ltd.

Enough of corporates, so in 2002 I launched Wag the Dog Publishers and you can read all about us in here. In total I have founded and managed over 27 magazines and online sites, so I get it.

I also get, in no particular order, reading, golf, travelling, and socialising. I have loads of good friends and colleagues. Without them Wag the Dog would be half the good beast it is.

Michael Bratt – Multi Media Journalist

I began my media career by getting a Bachelor of Journalism with Honours degree from Rhodes University.
In 2010, I started working, interning at The Times Media Group as part of its one year intern programme. 

At the end of it I was hired by I-net Bridge as a Multimedia Producer.

A merger between I-net and Business Day led me to shooting and editing videos for Bdlive, Business Day's website.

A switch to television followed as I was appointed as a Producer at CNBC Africa, working across the channel's Open Exchange, Power Lunch and Closing Bell shows.

After 2 years in television I found myself speaking with media owners and agencies as I was appointed as Multimedia Journalist at Wag the Dog Publishers.

When I am not working, I enjoy spending time with my wife, family and friends, reading, playing Xbox, public speaking and writing.   

Tafadzwa Rimayi -Financial Accountant

I’m a Financial Accountant who graduated with a Bachelor of Business Administration degree in finance from Solusi University in Zimbabwe.

As of August 2014, I am qualified to be a SAP FI Certified Application Associate Consultant. I have a decade of experience in the accounting field and have worked in many accounting and finance roles from accounts clerk up to where I am as a Financial Accountant currently,

I also managed to undergo in-house training as a SAP Business One and Pastel consultant at Twenty Third Century Systems. For more than 5 years I worked in different industries including I.T, Consulting and Landscaping but have now decided to settle in the ever so exciting media industry.

Glenda Nevill – Editor – The Media Online

Glenda Nevill, editor of The Media Online, is a journalist, editor and communicator with 25 years experience working in media.

Nevill worked for the Sunday Times in various roles for nine years, including as a foreign correspondent in London. She edited The Big Issue [South Africa] magazine for six years, before leaving to take up a position as the launch editor of The Property Magazine in Cape Town and Johannesburg.

She then moved into strategic communications, working for HWB Communications and Oryx Media.

Angela Richardson – Editor – EasyDIY magazine

First came a Hotel School graduate who woke up in the publishing world and put her foodie knowledge to good use, editing Food & Home Entertaining, Eat In and Taste Magazine.

Her journey up the ranks taught Angela how to navigate the magazine industry, which was invaluable in her next role as group creative director, working with the advertising team on big ideas, brand building, long term strategies and financial implications.

Then came publisher, where she oversaw titles with a wide variety of subject matter, ranging from farming to fashion and food to parenting. Her mission? Foster creativity; put out fires; manage teams, personalities and budgets; and give the readers what they want. No mean feat.

Now idea generator, content creator and curator (aka editor) of EasyDIY magazine while raising three beautiful, boisterous boys.

Natalie Sanders – Sales Executive – EasyDIY magazine

I moved to South Africa from Zambia in 1953 and lived in KZN until 1982.

After completing my BCom degree from Natal University in 1978 I went into the hospitality industry until I moved to Johannesburg in 1982 where I worked for Duncan Bayne office furniture in different roles from Marketing to Sales. In 1990 I joined Platinum Publications selling on DIY Trade News which has since been sold to various publishing houses but I continue to sell on this publication as a freelancer. I joined Wag The Dog on a freelance basis 3 years ago due to my knowledge of hardware when Easy DIY started.

I’m a mother to a 27 year old son, Michael. My hobbies include all sport but I have a special interest in athletics, rugby, skiing and cricket!

Paul Nelson – Sales Manager – The Media and The Media Online

After graduating from IMM Graduate School of Marketing in 1996 and then backpacking around the world for three years, I got my first job in media sales with Creamer Media publishing. I worked on Engineering News and Mining Weekly for the next four years. I gained further experience in this field at Media 24 and subsequently SA4x4 magazine, where I spent  almost 10 years, specialising in media sales to the outdoor community.

I am now National Sales Manager on The Media Magazine and The Media Online and enjoy working in the heart of this industry and with the important market that we look after.

"Thinking is the hardest work there is, which is the probable reason why so few engage in it" 
Henry Ford

Talk to us