strategic marketing

Strategic Marketing
Brought to you by the IMM Graduate School of Marketing and Wag the Dog Publishers, Strategic Marketing will complement ongoing efforts to ensure the status and credibility of marketing. This is timely as the marketing profession in South Africa is set to become a chartered profession elevating its credibility and status, pending the approval of the proposed Professional Qualifications for Marketing designations Chartered Marketer, CM (SA), and Marketing Practitioner, MP(SA) qualifications.

Style and tone
Articles reflect a complete, unbiased perspective of local and international marketing trends, marketing trends that are on the pulse and people in the fore. Editorial content covers industry relevant issues. Wag the Dog Publishers was established in 2002 by Sandra Gordon, who has over 25 years experience in the media field and specifically, niched magazine publishing. Wag the Dog publish respected industry magazine, The Media, and online site, marketingweb.co.za and recently launched TheMediaOnline.co.za, We have the credentials, know-how, database and contacts to produce a world class marketing publication.

IMM Connect
The newly-formed IMM Connect represents a joint venture of Southern Africa's most respected marketing school and a publisher with a strong track record in magazine publishing. The huge success of the sought after IMM Diploma in Marketing, launched in the late fi fties, saw the establishment of the IMM Graduate School of Marketing (IMM GSM) as the education arm of the former Institute of Marketing Management. Bought by a private company in 2004, the IMM GSM has grown in leaps and bounds and is now recognised as the centre of excellence in Southern Africa for marketing education and learning. Now a provider of degrees, a postgraduate diploma and executive education in marketing, and fully registered with the Department of Education, quality accredited by the Council on Higher Education and SAQA and Service Seta-approved, the IMM GSM prides itself on a strong alumni base, excellent relationships in the marketing industry and a large number of quality, active students.